Back to blog

How do you attract customers to your WhatsApp channel for customer care? | 6 touch points

The answer to this question strongly depends on what goals you have in mind for your customer care. So, what is your WhatsApp use case? Throughout the customer journey, WhatsApp can be used to increase conversion rates and improve customer satisfaction.

This means WhatsApp isn’t just here to help you solve incoming questions. Actively promoting the use of WhatsApp will help you promote sales. And because there are so many ways to promote WhatsApp as your communication channel, we’ll list here the most important ones!

·       On your contact page

Perhaps the most obvious place to mention your WhatsApp presence, is your contact page. In case a customer is looking for the best way to reach out to you, he’ll be glad to discover WhatsApp is one of the options. By promoting WhatsApp as a communication channel on your contact page, you will notice the number of incoming phone calls declining. With the asynchronous conversations on WhatsApp, this costly channel – both in your time, and that of your customer – is used less and WhatsApp will be used more.

·       In printed ads, catalogs and flyers

WhatsApp is an easy way to move the offline customer journey online. Sounds complicated? Far from it. This is where the popular QR code proves its ease of use. Is the ad advertising a new product? Invite interested customers to contact you via WhatsApp, and share them a link to a product demo video. Or is it an ad from a restaurant, and do you want to have consumers contact you to make a reservation? Whatever the use case, starting the conversation is easy by adding a QR code with a link behind it!

·       In social ads

The examples of printed ads can, of course, be used just as easily in social ads. Just add the link or show a QR code and invite consumers to contact you via their favorite messaging channel!

wa-me link Whatsapp

·       On your product pages & blogs

No doubt, your product pages are optimized for user experience and conversion, optimized for mobile use. But what if your visitor has a question? You wouldn’t want him to have to look for the best way to contact you, losing interest along the way, and thus leaving your website. Wouldn’t it be easy if he could just click a button on the product page, kicking of a WhatsApp conversation on his mobile phone, or via WhatsApp Web on his PC?

·       On your website

Does your website offer the possibility to chat with your website visitors? This is a highly visible way to offer customer care. But, it typically is only available when the website/browser is open, and will close if the user doesn’t respond in time. Not that user friendly. Add the WhatsApp channel to your website chat on your website and web shop. This change is not only the most visible one, but also the easiest one to implement. Why? Because we offer a ready to use HTML-code you can add to any website.

·       On the receipt

Customer care may be most important in the after-sales. This is the time in which you can make a lasting impression, both good and bad. So you better make it great! First, that means making it easy to reach you in case of a question or problem. Reducing wait times is the next crucial part. And of course, there is the quality of service. All this is possible by adding WhatsApp as an easy way to reach your customer care team. All you need to do is add the QR code, leading to your WhatsApp channel on your receipts.

Obviously, offering such easy to reach customer care is just crucial in other parts of the customer journey as well, for example in order notifications. Or how about redirecting your customers to WhatsApp when your customer care department is closed and you have a virtual assistant ready to answer frequently asked questions.

Want to discover the opportunities for your business?

Contact us to learn more

Want to discover the opportunities for your business?

Contact us to learn more
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Is this region a better fit for you?

Apple Messages for Business
Scan & chat
Scan the code with your mobile phone to start chatting or use WhatsApp Web