Articles from Cas Schalkx

Nov 06, 2018 • Customer Experience
The more personalized the better, why you need a Customer Data Platform
From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. The reach of marketing channels has been expanding over time; starting with newspaper ads and local radio reaching a region to new ad networks such as Facebook and Google reaching half the globe. And not only the reach is expanding, the insights into the audience, as measured in actual data about the individuals, is growing. Using this information, you can create very specific segmentations that will allow marketers to target those profiles that are highly relevant and receptive to your information.
Oct 13, 2015 • SMS
How to: Send personalised SMS messages using Excel
Personalising the contact you have with your customers is very important. It shows dedication, you have prepared a personal message especially for him or her.
Jul 23, 2014 • Tips
How to format international telephone numbers?
Sending SMS messages is easy, although there are some details that need attention. There is, for instance, quite some confusion in how to format telephone numbers correctly.
Jul 18, 2014
CMTelecom's vision on the future of web development
Sharing our vision on the future of Web Development.

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