Articles from Charlotte van Raak

Apr 10, 2019 • WhatsApp
Request your WhatsApp Business account on CM.com
CM.com is a solution provider for the WhatsApp Business API around the globe. This means we are now connecting brands to the WhatsApp Business API. Are you ready to enrich your customer care with this popular messaging channel?
Apr 10, 2019 • WhatsApp
WhatsApp Business API: What is a Customer Care Window?
With the WhatsApp Business solution, there are two ways to chat with your customer. Once a customer opts-in to receiving messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business. Whenever your customer contacts or replies to you, a customer care window is opened. This customer care window creates more opportunities for you to benefit from the WhatsApp Business solution.
Apr 02, 2019 • WhatsApp
How to: Receive Opt-in from your customers for WhatsApp Business
If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out just how to get a valid WhatsApp Business solution opt-in here.
Apr 01, 2019 • WhatsApp
Reach out to customers via WhatsApp Business with Message Templates
There are several ways to use the WhatsApp Business solution in communication with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.
Mar 28, 2019 • Pay
The future of payments | What do consumers expect from companies?
Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager at CM Payments.
Mar 19, 2019 • CM
Platform updates: April 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Mar 18, 2019 • Pay
Are you ready for the future of payments? Say goodbye to debit cards and payment terminals
Which payment method does your customer prefer? The answer to this question varies significantly per customer and per country. The common denominator is that payments can always be safer, easier and cheaper. And they must, if you want to meet the expectations of your customers.
Feb 26, 2019 • CM
The greatest innovations at MWC 2019
The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.
Feb 26, 2019 • CM
Platform updates: February 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Feb 20, 2019 • Usecase
The power of combination: PortingXS combines SMS and Voice
How do you ensure a better customer experience with SMS and Voice? When a customer switches from one telecom operator to another, PortingXS facilitates number retention for every type of phone number. We spoke with Tim Leliveld, Area Manager at PortingXS, about their smart application of SMS and Voice for an optimal customer journey.
Jan 29, 2019 • CM
Platform updates: January 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Jan 22, 2019 • Events
Online identification: Who is standing at your digital front door?
Your webshop will undoubtedly be as user-friendly as possible, with great offers and secure payment methods. This is how you want to achieve the highest possible conversion ratio. Yet many webshops still create a high threshold for consumers.
Jan 22, 2019 • Events
Frictionless Payments: what do we learn from Tap To Go?
Whether you are talking about a physical store or a webshop, one factor is essential in the payment process: customers want convenience. This means secure payment in a way that is as easy as possible. One retail store has understood this perfectly! What can we learn from cashless shopping at AH to go?
Dec 14, 2018 • CM
9 mobile marketing mistakes to avoid in 2019
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2019.
Dec 03, 2018 • Innovation
The future of mobile in 2019: What to expect?
2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?

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