Articles from Chiara van de Kar

Nov 08, 2018 • SMS
How to get more leads with SMS and Email Marketing
If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS/email? A lot of businesses don’t use SMS/email marketing to its full potential, as they don’t always use the right techniques to improve the open- or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your SMS/email marketing campaigns, you will be able to significantly increase your conversion rate and to utilise your marketing channels to their full potential.
Sep 27, 2018 • SMS
7 tips for a Black Friday & Cyber Monday text message
This well-known weekend takes place every year at the end of November. Black Friday & Cyber Monday originated in the United States but has become increasingly popular in the Netherlands in recent years. Black Friday is the day when many shops offer huge discounts whilst Cyber Monday is the online equivalent. In 2018 this means; discounts, discounts and more discounts from Friday through to Monday. Both online and offline. A lot of companies capitalize on this with creative marketing campaigns to attract shoppers into their shop or onto their website. How can you snazz up your marketing campaign to ensure that customers visit your shop or website rather than the competitor's?

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