Articles from Chloë Nieuwdorp

Jun 30, 2023 • Marketing

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Jun 13, 2023 • Live

Harmony of Hardcore and 7th Sunday Festival Amp up Their Fan Experience With Next-Level Marketing Automation

On the surface, Harmony of Hardcore and 7th Sunday Festival look like very different events: the former attracts black-clad hardcore fans from all over Europe, while the latter is aaleidoscope of dazzling Top 40 pop sunshine. It’s a pretty striking contrast for two events held just one day apart and at the same venue. But these events also have something very important in common: they are serious about creating the ultimate fan experience. Par-T, the organization behind both festivals, is amping up visitor experience with a mix of smart ticket selling and next-level marketing automation tools.

Sep 15, 2022 • Mobile Marketing Cloud

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Sep 07, 2022 • Email

Email Marketing: 5 Winning Email Campaign Strategies For Growth

What methods do you know for reaching and engaging your customers? SMS, WhatsApp, social channels, email marketing... the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.

Jun 24, 2022 • SMS

Do You Want an Open Rate of 98% For Your Marketing Campaigns?

The success of any marketing campaign rides on your open rate. If no one opens your marketing content, then generating new business will become futile. There are a plethora of ways to influence open rates. That’s why so many A/B tests are performed on titles, images, colors, and content. But what channel is the best performer when it comes to getting eyes on your brand?

Jun 16, 2022 • Marketing

How to Get More Leads With SMS and Email Marketing

If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyze the results. But how do you improve that message for better results the next time you send out your SMS or Email?

Mar 15, 2022 • Marketing

The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030

Do you ever feel like the world just keeps moving faster and faster? You’re not alone. Since the 1980s, computer technologies have been speeding up the way people work and live. And as if things weren’t moving fast enough, the COVID-19 pandemic came along and pushed everything into warp speed.

Oct 29, 2021 • Sign

Stop Annoying Your Customers: How Digital Signing Improves Customer Experience

The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.

Supporters watching sports on a smartphone

Oct 28, 2021 • Live

How Well Do You Know Your Supporters?

Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your supporters engaged for the long haul?

Sep 30, 2021 • Sign

The top 10 reasons to use Electronic Signatures

We've all hand-signed an agreement or contract, only to have to scan it before sending it via email or post. It's not only a time-consuming process, it's also extremely insecure. Thankfully, there's an alternative.

Sep 15, 2021 • Marketing

How to make flexibility the key to every successful marketing strategy

It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.

Dec 15, 2020 • Mobile Marketing Cloud

How to Improve Employee Engagement With the Mobile Marketing Cloud

Employee engagement is key for numerous reasons. From higher retention, productivity and profit to reduced absenteeism: all important reasons for investing in an engaged workforce. However, keep in mind that employee engagement is not a one-time task to tick off your list. It requires constant attention. How to give it the attention it deserves? With the Mobile Marketing Cloud as employee engagement software.

Nov 06, 2020 • Mobile Marketing Cloud

The 5 Best Mobile Marketing Christmas Tips

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are searching for the best Christmas gifts at the best price, so competition between retailers at this time of the year can be fierce. How do you ensure it’s your product range that ends up underneath the Christmas tree? If you want to reach consumers before your competitors do, mobile marketing is the way to go. We’ll tell you why and share our 5 best mobile marketing tips for this Christmas!

Aug 17, 2020 • Mobile Marketing Cloud

A/B-testing emails: 3 good reasons to start now

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!