Marketing Clouds: a toolkit for hyper-personalized mobile communication
Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.