Blog from Erik Eggens

Latest news stories from the heart of mobile

EFR Group Texaco Stars app
in: Messaging Academy

Texaco Stars loyalty program gains users with CM’s two-way messaging

How do you migrate dedicated savers with a savings card for your loyalty program as quickly and as efficiently as possible to your new app, and how do you get new savers to register as quickly as possible as well? With a national registration campaign and SMS marketing by means of an SMS short code. Texaco registered and moved thousands of participants of Texaco Stars from the Rocks savings card to the new mobile app.

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