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Articles from Fleur Kamp

Dec 10, 2018 • Text

Multi-channel vs. Omni-channel. What’s the difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Nov 06, 2018 • Text

SMS is dead? Guess again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Nov 06, 2018 • Text

Stop losing 74% of your sales, no more abandoned shopping carts

About 74% of shoppers leave their shopping cart before checkout. What can you do to prevent people from abandoning these unsold items? Let me share my favourite tips and tricks to turn an abandoned shopping cart into an extra sales opportunity.

Sep 13, 2018 • Customer Contact

A world of possibilities: Add rich content landing pages to your SMS

A world of possibilities: Add rich content landing pages to your SMS. Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of everyone’s lives. Now, imagine adding a rich mobile landing page as an addition to your campaign, an opportunity to stand out from your competitors and increase your ROI. In addition, you can send these pages to your target group by SMS this will increase conversion because SMS has an open rate of 98%.

Sep 13, 2018 • Innovation

Platform updates: September 2018

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Jun 14, 2018 • Innovation

Platform updates: June 2018

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you on the latest changes made to improve your platform experience.