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Articles from Fleur Kamp

Nov 04, 2020 • WhatsApp

How to Start With WhatsApp Business Interactive Buttons

We have been waiting for the button feature since the launch of the WhatsApp Business API and this is the first step to start using them! WhatsApp released the Interactive Button Templates which provides you as a company with the opportunity to add buttons for quick replies or call to actions. Buttons are key to create a frictionless customer journey and we will explain to you why they are so important and how you can use this new feature.

Aug 24, 2020 • WhatsApp

Successful Starting Points for WhatsApp

Great, you are going to start with WhatsApp for Business! Now, you have access to the enormous pool of more than 2 billion users. But, how will you reach and engage your audience on WhatsApp. You will need to create a starting point for your (potential) customers to start reaching out to you on WhatsApp. This Blog will explain multiple clever options you have and which starting points can be used for which scenario.

Jul 23, 2020 • Messaging Channels

Send Rich WhatsApp Message Templates with Campaigns

Now, you can easily send out Rich WhatsApp notifications with our Campaigns tool. We empower you to send out (rich content) WhatsApp Templates Messages within a few clicks in bulk. Campaigns is the easiest way to push highly relevant and personalised messages quickly and easily to your audience.

Jun 26, 2020 • WhatsApp

WhatsApp Updates Opt-in and Quality rating policy

On July 9th WhatsApp will update their opt-in policy and will improve the quality rating. A valuable update which enables you to maintain the high level of service you provide through the favorite channel of your customer.

Dec 10, 2018 • Messaging

Multi-channel vs. Omni-channel. What’s the difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Nov 06, 2018 • Messaging

SMS is dead? Guess again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Nov 06, 2018 • Messaging

Stop losing 74% of your sales, no more abandoned shopping carts

About 74% of shoppers leave their shopping cart before checkout. What can you do to prevent people from abandoning these unsold items? Let me share my favourite tips and tricks to turn an abandoned shopping cart into an extra sales opportunity.

Sep 13, 2018 • Customer Contact

A world of possibilities: Add rich content landing pages to your SMS

A world of possibilities: Add rich content landing pages to your SMS. Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of everyone’s lives. Now, imagine adding a rich mobile landing page as an addition to your campaign, an opportunity to stand out from your competitors and increase your ROI. In addition, you can send these pages to your target group by SMS this will increase conversion because SMS has an open rate of 98%.

Sep 13, 2018 • Innovation

Platform updates: September 2018

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Jun 14, 2018 • Innovation

Platform updates: June 2018

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you on the latest changes made to improve your platform experience.

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