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Articles from Naomi Bogert

Jun 29, 2020 • Mobile Marketing Cloud

Mobile Marketing Cloud for Travel & Hospitality

Customers are always ‘on’ and want to communicate via the channels they prefer. The same can be said for the travel industry. But more than ever, customer experience is key in the travel industry. Travellers spend a lot of time and money on their trip and expect their customer experience to be perfect. As a company operating in the travel industry, how do you offer this customer experience? Is it about having direct bookings or discounts? Or having the best website? Obviously, all of these aspects are playing a part in the decision making but regarding customer experience it is about contextual communication and engagement. Be there where your customers are in every phase of their travel journey. To be present in the travel journey means you have to discover where your customers are and what communications channels they prefer to use.

Jun 18, 2020 • Mobile Marketing Cloud

How to optimize your mobile marketing in Retail and eCommerce

Working in retail or e-commerce as a marketer means that you know a lot about your customers such as where they are from, what they are interested in, what they bought (online or offline), and what they want or need. Moreover, they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customer also expects to have a choice in how they communicate. Offering an e-commerce website or app is not enough anymore. How are retail and e-commerce businesses coping with all the demands of their customers?

Oct 24, 2019 • Customer Experience

This holiday season: the season of giving the best customer experience

The days become shorter and the nights become longer, the December month is around the corner. And this also means all the fun festivities such as Christmas, Black Friday and Thanksgiving are coming up. For businesses in for example the retail or leisure & hospitality sector, this is one of the busiest times of the year. Have you prepared your business to give your customers the best customer experience possible during this festive season? In this blog, you will find some tips and tricks on how to do so.

Sep 24, 2019 • Conversational Commerce

Conversational Commerce the main focus during CM Inspires

Conversational Commerce will shape the future. But what does it mean and what can you do with it? On Thursday, 19 September the annual edition of CM Inspires took place. Speakers from Albert Heijn to go, Fit For Free and The Tosti Club entered the stage and gave a glimpse of their innovative applications for an optimal customer journey.

Jul 10, 2019 • Marketing

Extrema Outdoor Belgium combines forces of several products for a unique customer experience

In June, the Belgian city of Houthalen-Helchteren was completely dedicated to Extrema Outdoor Belgium. The 9th edition was slightly different than previous years. Personalised tickets were used, and a new payment method was introduced. The 60.000 festival visitors were given a brand new experience by combining the strengths and forces of various CM.com products.

Jun 24, 2019 • Access

Harmony of Hardcore and 7th Sunday break records with ticket sales: the 5 learnings

Summer is coming which means the festival season of 2019 has started. The first festivals of this year, with CM.com as ticket service provider, have already taken place. What can we learn from events like 7th Sunday and Harmony of Hardcore?

Next year’s trends in social media and other messaging channels.

Nowadays, social media is a big part of our lives. On average, the daily time spent on social media worldwide is 135 minutes. As 2018 is coming to an end, let’s have a look at what the future of social media will look like for businesses.

Oct 30, 2018 • SMS

The rising future of CPaaS in the Middle East

CPaaS stands for Communication Platform as a Service. It is a cloud-based delivery platform for all communication channels including SMS, Voice, Email, Chat apps and more. Businesses use CPaaS for real-time communication with clients. As the world is more digitalized than ever, the future of CPaaS is rising. Companies such as Uber, AirBnB, Facebook and Netflix all use CPaaS, with their online interfaces, smartphone applications, SMS verifications, chatbots and many more.

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