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Articles from Naomi Bogert

Aug 28, 2020 • SMS

How Sms Improves the Customer Experience of Your Digital Services

Digital services are part of our lives. It’s impossible to imagine not to have Netflix or Spotify for entertainment, Airbnb for booking accommodations or Uber for transport. And what about transferring money online from one bank account to another or paying with our mobile phones? As we expect to use these services on-demand, we also expect that communicating with these businesses is as easy as communicating with our friends and family. How do enterprises offering digital services keep up with the demands of their users and ensure an optimal customer experience? SMS plays an important role. In this article we’re looking at how SMS enhances customer experience for digital services.

Jul 09, 2020 • Mobile Service Cloud

How to Dress for Mobile Commerce Success in the Fashion Industry

Nothing makes (most) of us happier than a good shopping spree. But, the way we are shopping is changing. For years, eCommerce was on the rise, nowadays it should make way for m-commerce. But what is m-commerce, and how does it differ from eCommerce? It’s actually simple. M-commerce stands for mobile commerce, which involves shopping through a mobile device, while e-commerce involves online shopping through a computer. In this article we are diving into the mobile trends of the Fashion industry and how you can integrate mobile in each step of a customer’s shopping journey.

Jun 29, 2020 • Mobile Marketing Cloud

Mobile Marketing Cloud for Travel & Hospitality

Customers are always ‘on’ and want to communicate via the channels they prefer. The same can be said for the travel industry. But more than ever, customer experience is key in the travel industry. Travellers spend a lot of time and money on their trip and expect their customer experience to be perfect. As a company operating in the travel industry, how do you offer this customer experience? Is it about having direct bookings or discounts? Or having the best website?

Jun 18, 2020 • Mobile Marketing Cloud

How to optimize your Mobile Marketing in Retail and eCommerce

Working in retail or e-commerce as a marketer means that you know a lot about your customers such as where they are from, what they are interested in, what they bought (online or offline), and what they want or need. Moreover, they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customer also expects to have a choice in how they communicate. Offering an e-commerce website or app is not enough anymore. How are retail and e-commerce businesses coping with all the demands of their customers?

Oct 30, 2018 • SMS

The rising future of CPaaS in the Middle East

CPaaS stands for Communication Platform as a Service. It is a cloud-based delivery platform for all communication channels including SMS, Voice, Email, Chat apps and more. Businesses use CPaaS for real-time communication with clients. As the world is more digitalized than ever, the future of CPaaS is rising. Companies such as Uber, AirBnB, Facebook and Netflix all use CPaaS, with their online interfaces, smartphone applications, SMS verifications, chatbots and many more.

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