Catching Mobile Conventions London in quotes

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Catching Mobile Convention London in quotes

It’s impossible to catch a full day of Mobile Convention London in just a few quotes from the speakers who attended MCL. But here’s a recap of some of them that stood out and we don’t want you to miss.


  • “If you focus on people’s attention, anything will sell.”
  • “Germans give up privacy for shopping experience for some cents. Privacy is already a luxury item.”
  • “Only rich people today ride horses. It’s the same with cars: In the future cars will be driven by rich people. Other people just drive computers.”

Jeremy Abbett, Google


  • “Value in the mobile Ecosystem is generated when the need for trust is eliminated.”
  • “The technology industry is too often violating trust. Uber gives some type of control that proves a security relationship. Uber eliminates the need for trust.”

Kimo Quaintance, cyberlecturer


  • “Focus on technology. The focus should be on what we do. Not what we do it with.”
  • “Have a pipeline of new tech and keep it running, enable people to constantly experiment, do not do it arbitrary.”
  • “90% of anything is crap. Not controversial. Majority sinks to the bottom. If you do it, do it well.”
  • “Failing in startups is not really failing. You’ve probably learned something from it.”

Andy Hood, AKQA


  • “What do Uber facebook, Alibaba and Airbnb have in common? Zero. Zero real estate, zero taxi’s, zero stock and zero content creators. But they’re all worth billions.”

David Skerrett, Nimbletank


  • “Are people going to be dumber in a 100 years time? Think of technology as assistive and enabling, not replacing.”
  • “Observe how people use our products. That will make some awesome shit.”
  • “Stop competing and demanding: 60% of the apps are used only once after which they’re deleted.”

Louise Heinrich, SuperHuman


  • “Starbucks gives me value through notifications on my screen, their competitors don’t. The quality of Starbucks is probably not that good, but their loyalty is better.”
  • “We pushed people to pay with Hailo while they were in a Hailo cab. That was too aggressive. People thought it was awkward.”
  • “Understanding local culture, langue and sentiment helps driving engagement.”

Mike Masuku, Hailo.

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About the author

Charlotte van Raak is content marketer and makes sure our readers always have interesting blogs to read about how to engage with customers. During the day, she answers 1K questions in her role as communications advisor. At night she preferably sleeps.

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