Blog Blog

Latest news stories from the heart of mobile

research

Study summary: the role of mobile in the success of retail

Smartphones play a role in 67% of online purchases [1]. Even though the actual purchase may be done via another path, mobile can no longer be ignored by retailers if they want to be successful. Because of this importance of mobile for retailers, many researchers have studied the way consumers use their phone. Here, we want to give you a short overview of the most important results of these scientific studies for retailers.


Press contacts

To get in touch with our press department, please contact:

Erik Eggens
PR Coordinator

Email: erik.eggens@cmtelecom.com