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Latest news stories from the heart of mobile

Sports marketing

Mobile is the Super Bowl of marketing

The USA are seizing their activities as all citizens race to the bleachers with buckets of fried chicken and Budweiser. This can only mean one thing: it’s Super Bowl weekend. Over the years, this sports event has evolved into one of the biggest marketing events in America. The role of mobile to engage fans in and around the sports stadium has experienced that same growth. What lessons in mobile marketing can other sports and event marketers learn from the Super Bowl?

Trends in mobile for 2017

Sneak peek: 7 trends that will define mobile in 2017

In spite of what some may have predicted, mobile use keeps increasing fast. According to Statista, the number of mobile phone users worldwide is to grow to 4.77 billion in 2017. Therefore, mobile messaging has become the primary tool for many marketers to reach consumers. However, as technology keeps evolving in a fast pace, so do the expectations of mobile users. If you want to keep meeting those expectations, you’d better be aware of the trends in mobile.


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Erik Eggens
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Email: erik.eggens@cmtelecom.com