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How PayPal payments benefits can double your web shop margin
in: Retail & Blog

How PayPal payments benefits can double your web shop margin

PayPal is the biggest online wallet in the world. It’s available in over 200 countries and 25 currencies, with 218 million active consumer accounts. 17 million merchants are now offering PayPal. Because of its popularity, web shops are advised to offer PayPal payments in their web shop to increase conversion.

Webshop: connect payment methods to your customer’s needs
in: Retail & Blog

Webshop: connect payment methods to your customer’s needs

Integrating the right payment solutions can greatly improve the success of your web shop. By offering those payment methods your customers want to use, you'll make sure they don't have a reason to cancel their purchase in this last step in the funnel. Choosing the right methods means that you have to know your customer, especially if you have customers in multiple countries.

Mobile payments innovations in 2018: what can we expect?
in: Retail & Banking and Finance

Mobile payments in 2018: what can we expect?

Mobile payments are becoming more and more important, not only for online shopping, but offline as well. Customers almost effortlessly accept payment innovations. Companies, on the other hand, are still more reserved. Do consumers really want all sorts of new payment methods? Is it worth the investment? And can I implement them in my company? In this article, we’ll take you through some of the latest developments in mobile payments.

Identity innovation for the future
in: Retail & Security

Identity innovation for the future: will privacy beat service in 2018?

Online identification technology has drastically improved this year and will become even more important in the future. The main reason for online identification’s importance is not (only) reducing the growing threat of cybercrime. Identification also plays a key role in the customer experience. But, how do you collect the information you need whilst providing them with both the service and privacy they expect in 2018?

marketing this Christmas mobile
in: Retail & Blog

How to: Mobile marketing this Christmas - 5 tips

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How do you make sure it’s your inventory that ends up underneath the Christmas trees? If you want to reach the consumer before your competitor does, mobile marketing is the way to go.

research
in: Retail & Blog

Study summary: the role of mobile in the success of retail

Smartphones play a role in 67% of online purchases [1]. Even though the actual purchase may be done via another path, mobile can no longer be ignored by retailers if they want to be successful. Because of this importance of mobile for retailers, many researchers have studied the way consumers use their phone. Here, we want to give you a short overview of the most important results of these scientific studies for retailers.

SMS remarketing
in: Retail & Blog

From abandoned shopping cart to paid shopping cart with SMS remarketing

Marketing departments are making great efforts to lure consumers to their web shop. Beautiful advertisements, attractive discounts and persuasive websites, all tools are put to use. And so, the consumer puts your product in his digital shopping cart. He moves towards the cash register. But then, suddenly: an abandoned shopping cart. How can you make your consumer return to your web shop and finish his purchase with SMS remarketing?