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Mobile messaging apps fitness
in: Blog & Messaging Academy

How mobile grows engagement in the fitness sector

In this time of fitboys and fitgirls, countless health and fitness clubs are targeting consumers to become members. There are numerous ways and platforms to target sports fanatics. What are the best tactics in creating brand awareness and customer loyalty in the fitness sector?

Backpack traveller customer journey
in: Blog & Travel & Leisure

How can you optimise the traveller’s customer journey?

With the many booking and comparison websites available, consumers can now book the holiday of their dreams. They don’t promise unconditional loyalty to a travel agency, but choose the best holiday for the lowest price. However, with a clearer insight into the traveller’s customer journey, travel agencies have many more options other than price to distinguish themselves from competitors.