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Acquisitions strengthens position in sports market with EventsIT acquisition

Communication and payment platform acquires EventsIT, a specialist in ICT and ticketing for (sports) events, from Rotterdam. This strengthens's position in the field of registration and access services for sporting events.

Through this acquisition, sports organisations using the platform, benefit from direct access to mobile communication, ticketing, data and payment products.

EventsIT is a specialist in access-related services for sports events. The company is a supplier to major sports associations and sports organisations and supplies ticketing, registration and accreditation services.

Twelve employees of EventsIT will be transferred to, of whom 2 permanent employees and 10 support staff. The products of EventsIT become part of the portfolio of The office in Rotterdam will continue to exist for at least another year. becomes total supplier In the sports sector, it is increasingly important to be at the forefront of technological developments in order to make the sports experience more attractive and to guarantee future revenues. already provides a number of major players in the sports industry with mobile solutions. A combination of data, ticketing and SMS mobile messaging is used to personally reach and facilitate their supporters.

Gilbert Gooijers, managing director of "With the acquisition of EventsIT, acquires specialist experience, knowledge and technology that are a logical addition to our product range for the sports sector, one of the markets that we specifically focus on. The acquisition is a way for to complete the portfolio. We see a growing demand from professional sports organizations for the combination of access, payment and data solutions. Because of the specialization in sports tickets, EventsIT fits in perfectly with's plans as a total supplier for the sports sector, "Gooijers explains.

Els van de Kar, managing director of EventsIT: "We specialize in ICT services at sporting events. In recent years, we have noticed that the market for our ticketing services in particular is under pressure due to increasing competition, more complex regulations and new ICT developments. We want and need to invest and innovate in the field of sports ticketing platforms, database marketing and crowd management. With the technological knowledge of we can realize these new developments faster. By bundling processes, we can also work more efficiently.

connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

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