Back to blog introduces WhatsApp for companies

Mobile service provider CM brings chatapps such as WhatsApp messaging to companies. This consumer chat service lets companies interact and engage with customers via WhatsApp.

Currently, we are developing an application for desktop or laptop, which our customers can use to send WhatsApp notifications to their target groups and individual end users. The application allows them to send their updates, faster and more conveniently.

No official API for WhatsApp

Developing this WhatsApp application for companies requires more effort since WhatsApp has not published an official API for developers yet. Furthermore WhatsApp does not support third parties to connect to their services and in some cases forbid and blocks other uses from their application. Therefore, we offer the Corporate WhatsApp service with an SMS backup variant so that communications between companies and their users are granted.

CEO of CM, Jeroen van Glabbeek on the WhatsApp development: “We’ve thought about developing this for a long time, because we get so many questions regarding this topic. Despite WhatsApp not supporting this, or maybe even blocking it, we decided to introduce this application. We could no longer ignore all the questions and the demand for this application."

WHATSAPP UPDATE: WhatsApp has introduced an official business application for WhatsApp. Because of WhatsApp's value for companies, we've pioneered with our in-house developed WhatsApp connection. Read more about WhatsApp Business > 

Learn more about the WhatsApp Business Solution

WhatsApp Business

Learn more about the WhatsApp Business Solution

WhatsApp Business
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

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