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CPaaS eBook: The key to successful customer communication

Good customer experience leaves people feeling valued and appreciated. It minimizes friction on the path to purchase and maximizes efficiency. Happy customers buy more, they are more loyal and share their experiences with family and friends. That's exactly why good customer experience is everything, but it can't be achieved without effective and efficient communication. CPaaS is primarily focused on enriching customer communication channels - it contributes to a full customer experience, ensuring you can be in contact with your customers any time of the day, via the channel which is most convenient for them. But how is CPaaS growing in the world and how can businesses benefit from this rising real-time communication framework?

multi-channel messaging

What is CPaaS?

CPaaS (Communications Platform as a Service) is a cloud-based delivery platform enabling businesses to add real-time communication channels to their own applications through the use of APIs, without needing to build backend infrastructure and interfaces.

Mastering the ancient art of communication is the key to standing out

In today’s world, which is full of creative minds, successful ideas won’t sell themselves. As the forces of globalisation, automation, and artificial intelligence combine to disrupt every business, having a good idea isn’t good enough to become successful. Mastering the ancient art of communication is the key to standing out, getting ahead, and achieving greatness in the modern world. That’s how Carmine Gallo describes it in his book called Five Stars and we tend to agree.

Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star

Mobile as the preferred communication channel

How can your business effectively stand out and adapt to the ever changing needs of the modern world? Customer expectations are changing – they prefer mobile as their primary communication channel, they want everything now, on their terms, and expect to interact in ways that suit them. That’s no different in the way that they prefer to communicate, they expect communication to be efficient in an effort to solve queries faster. The preferred channel for this is mobile.

One platform, multiple channels

For years, businesses have relied on multiple dispersed platforms to enable them to communicate with their customers. In the past, and still today, a typical retail and e-commerce business relied on multiple providers for different services, for example, Provider A for SMS, Provider B for Email, Provider C for Voice, and no suppliers for multichannel messaging. That way of working is changing, and the days of siloing channels are over. Businesses that consolidate their channels will be able to offer a solution that has customer-centricity at the top of mind.

To give you a full explanation on how to effectively fulfil your mobile communication strategy, and achieving that perfect rating in customer communication, we explore five topics in our latest CPaaS eBook - the key to successful communication.

Want to learn more about CPaaS and the benefits it holds for your business?

Download our eBook
Download our eBook

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