Facebook adds alert notification with Safety Check

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Facebook adds alert notification with Safety Check

Facebook will add a notification function Safety Check to the mobile app which enables users to let family and friends know they’re safe in case of a disaster or crisis.

During crises or disaster communication is critical, Facebook realized over the years. The social network saw people turning to Facebook to check on loved ones and to get updates. “We wanted to provide a helpful tool that people can use hen major disaster strikes”, says VP of Product Management at Facebook Naomi Gleit.

People turned to technology

The company follows what happened during and after the Japan earthquake and tsunami in 2011 that killed almost 25.000 people and left hundreds of thousands people homeless. During that disaster, Facebook saw how people used technology and social media to contact their loved ones.


Gleit: “Our engineers in Japan took the first step toward creating a product to improve the experience of reconnecting after a disaster. They built the Disaster Message Board to make it easier to communicate with others. They launched a test of the tool a year later and the response was overwhelming.”

Is it 'a rip off'?

Some critics already say Facebook’s Safety Check is ‘a rip off’ and the company stole the idea from the Red Cross, which published a similar project called ‘Emergency Check In’ a year ago. Emergency Check In turns mobile phones into a so-called smoke signal to let other people know they are OK and safe.

Reality check

The alert and notification app nevertheless proves the importance of communications in crises and disaster. The question is how well mobile data networks will hold during earthquakes, floodings and hurricanes. Red Cross' app already states mobile networks are likely to malfunction in case of events like these. With the Facebook app relying completely on mobile data, it might be unusefull for its dedicated services, causing even more confusion then there already is. 

Introducing Safety Check from Facebook on Vimeo.

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Charlotte van Raak is content marketer and makes sure our readers always have interesting blogs to read about how to engage with customers. During the day, she answers 1K questions in her role as communications advisor. At night she preferably sleeps.

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