In today’s world, marketers keep finding smarter ways to build relationships with customers. One of those smart ways is a simple, solid, cheap and already proven way to reach your customers: SMS marketing with the plain old text message!
Although smartphones get all the attention nowadays, we shouldn’t forget that still around a third of all mobile numbers worldwide are accompanied by an “old-school” feature phone. Remember those? No mobile internet, no apps, no email, no push notifications. Calling, being called and Short Message Service (SMS) text messaging were all you could do with them.
In spite of its modern successors, the always reliable SMS with its unmatched delivery rates should still be an integrated part of any marketers’ cross-channel strategy. But how can you start an SMS conversation that really engages? Just read on and find out how brands around the globe use SMS to expand their customer loyalty.
Besides getting new customers engaged, make sure you never forget your existing customers. They are open for a little SMS love as well. For example by sending special coupons on the birthday of your customers and then sending an SMS to warn them when the offer is about to expire. Smart SMS marketing shows appreciation for your customers and will engage them for sure.
Most important step of all is, making the option to opt-out as simple as possible. Not offering the option for a hassle-free opt-out after your customer shared his personal information with you, will backfire for sure. Making it a user friendly and easy to find process, will work in your advantage and customers will appreciate your SMS Marketing and trust you even more.
Ready to start using SMS to improve your customer loyalty? We have a solid SMS Marketing solution for every kind of company. Let us know your SMS marketing idea and together we will make sure we create a perfect fit for your needs!
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