3 minutes read
With the holidays coming up, Christmas shopping has begun. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How then do you make sure your products end up underneath the Christmas tree? If you want to reach the consumer before the competitor does, mobile marketing is the way to go.
Though many companies still rely mostly on email to target their audiences with offers, there is a faster and more reliable way to reach consumers. Right in their pocket. By choosing SMS marketing this Christmas for your marketing campaigns, you’re choosing a significantly higher open rate. SMS messages have a staggering open rate of 98 %. Therefore, you can be sure that your message is read my almost all of your customers. The vast majority of these messages are even read within just a few minutes. That means that, if you time your messages well, your customers are sure to receive your message.
Not only are most SMS messages are read within just a few minutes, consumers also tend to keep your messages on their phone. That means that if you send a coupon via SMS, your receiver will have your coupon on him at all times. That includes when he’s shopping. That in contradiction to printed coupons, that often end up in the trash. Remind your receiver of the SMS coupon that’s burning a hole in his pocket by reminding him of this discount ticket in your web shop and/or brick-and-mortar stores. That way, you’ll see sales increase in no time.
An additional benefit of the strategy I’ve mentioned above, is that consumers whose number you do not yet have, might be tempted to enrol on your SMS list if that means they will then also receive that SMS coupon for a discount. This means you’re given new contacts you can target with your mobile marketing campaigns in the future. That’s an easy way to grow your reach through SMS marketing this Christmas, isn’t it?
As consumers spend more time shopping in December than in any other month, the main focus might go out to that month. However, the time following that holiday season is quite important as well, as it offers great opportunities for customer engagement. After all, the customer experience doesn’t and at the cash register. Your after sales demands your attention as well. For example, thank your customer for his purchase with a Christmas greeting. Send him an offer for related products. Or offer a helping hand in case the customer has any questions. This way, you’ll create an impression that lasts a lot longer than just the holiday season, which will make him think of you the very next time he goes on a shopping spree.
If the customer does have a question or a complaint, make sure he can easily reach you the way he wants. More and more consumers use their mobile phone as their main point of contact. That means for contact with companies as well. That doesn’t only mean that consumers want to be able to call or email you, but consumers also expect to reach you through the many available chat apps. Facebook Messenger, Twitter, Telegram, WeChat, and so on. If you want to get customer care right, you need to be available on all these channels. And you must be available instantly. To help you realise this, you can rely on our Customer Contact tool.
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