Mobile Christmas Shopping facts
- The increase in mobile sales can no longer be ignored. This form of commerce is expected to grow by more than 30%, representing almost half of all e-commerce purchases.
- 89% of the millenials buy their gifts via mobile phone.
- 40% of Christmas shoppers find the shops they need to visit via their mobile phone. 82% of shoppers use their mobile phone as an assistant for in-store Christmas shopping.
- Online shopping is related to the ease of ordering and delivery. So make sure you have a good customer service during the busy Christmas period as well.
1. SMS Marketing this Christmas
Though many companies still rely mostly on email to target their audiences with offers, there is a faster and more reliable way to reach consumers. Right in their pocket. By choosing SMS marketing campaigns for your marketing campaigns this Christmas, you’re choosing a significantly higher open rate. SMS messages have a staggering open rate of 98%. Therefore, you can be sure that your message is read by practically all receivers. The vast majority of these messages are read within just a few minutes. That means that, if you time your messages well, your customers are sure to receive your message. Loud and clear!
2. SMS Coupons
Not only are most SMS messages read within just a few minutes, consumers also tend to save your messages on their phone. That means that if you send a coupon via SMS, your customer will have your coupon on him at all times. That includes the time when he’s actually doing his shopping. That in contradiction to the printed coupon, which often ends up in the trash bin. Remind your receiver of the SMS coupon that’s burning a hole in his pocket by drawing attention to this discount ticket in your webshop and/or brick-and-mortar stores. That way, you’ll see sales increase in no time.
Above we take SMS as an example for your mobile marketing campaigns. But did you know that WhatsApp Business can also be used very effectively for your December campaigns? Download our free whitepaper with sample campaigns that you can use immediately!
3. Grow your contact list
An additional benefit of the strategy I’ve mentioned above, is that consumers whose number you do not have yet, might be tempted to opt-in for your SMS list if that means they will then also gain access to that SMS coupon for a discount. This way, you’ll gain new contacts you can target with your mobile marketing campaigns in the future. That’s an easy way to grow your reach through SMS marketing this Christmas, isn’t it? And don’t be discouraged by the GDPR that went into effect last May. Sending GDPR compliant mobile marketing campaigns isn’t as complex as it may seem.
4. Care about loyalty
As consumers spend more time shopping in December than in any other month, the main focus might go out to that month. However, the time following that holiday season is quite important as well, as it offers great opportunities for customer engagement. After all, the customer experience doesn’t and at the cash register. Your after sales also demands your attention. For example, thank your customers for their purchase with a Christmas greeting. Send them an offer for related products. Or offer a helping hand in case the customers have any questions. This way, you’ll create an impression that lasts a lot longer than just the holiday season, which will make them think of you the very next time they go on a shopping spree.
To create truly engaging campaigns for long-lasting loyalty, you need to truly know your customers. Our Customer Data Platform (CDP) will help you gain all the right insights for smart and automated marketing flows.
5. Customer care
Mobile is so much more that just SMS. If the customer does have a question or a complaint, make sure he can easily reach you the way he wants. More and more consumers use their mobile phone as their main point of contact. That includes contact with companies. That doesn’t only mean that consumers want to be able to call or email you, but consumers also expect to reach you through the many available chat apps. WhatsApp Business, Apple Business Chat, Facebook Messenger, Twitter, Telegram, WeChat, and so on. If you want to get customer care right, you need to be available on all these channels. And you must be available instantly. To help you realise this, a smart omnichannel strategy with just the right channels is key.