Mobile Marketing Cloud

How to optimize your mobile marketing in Retail and eCommerce

Working in retail or e-commerce as a marketer means that you know a lot about your customers such as where they are from, what they are interested in, what they bought (online or offline), and what they want or need. Moreover, they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customer also expects to have a choice in how they communicate. Offering an e-commerce website or app is not enough anymore. How are retail and e-commerce businesses coping with all the demands of their customers?

A woman gets information over many channels

CM.com’s Mobile Marketing Cloud to meet the needs of your customers

The customer experience is a big part of a customers loyalty to a brand. They prefer mobile as their primary communication channel, they want everything now, on their terms, and expect to interact in ways that suit them. To meet these needs, CM.com introduces the Mobile Marketing Cloud (MMC). The MMC is an omnichannel marketing automation tool focused on mobile and built for B2C marketers. It collects data from multiple sources and builds 360° unified customer profiles. Create segments and workflows for personalized marketing campaigns, remarketing ads and be compliant.

Empower your marketing strategy

Marketers working in retail are aware of the importance of communication channels. They share content via social media, websites, apps and other messaging channels to inform their customers. However, doing marketing these days is all about both sides knowing what the conversation is about — delivering personalized and relevant communication via the right channel at the right time.

Having access to all of this valuable customer data gives you the opportunity to deliver relevant and personalized content, for example, the release of a new style by their favourite brand of shoes. To take hyper-personalized marketing to the next level, CM.com’s Customer Data Platform, which is part of the MMC, is a good place to start.

Some customers prefer shopping online to in-store, but similarly, when it comes to communication – some shoppers prefer voice calls over messaging. By using the right communications channels, brands improve their customer experience by keeping their customers in the loop. The MMC enables customer communication to happen where customers want them to happen. Without building a complex infrastructure or an interface, the MMC allows retailers to add communication capabilities such as SMS, Voice, Email, RCS and mobile chat apps to their existing applications.

retail messaging channels


Based on their recent activities and interests, automated and personalized messaging campaigns can be sent. For example, when a shipping is delayed due to traffic or any other circumstances, the customer receives an alert on their mobile phones before they have to contact the company themselves. Or you can thank your customers for shopping at your store with an SMS. By offering a seamless service, your brand will gain loyal customers and customer retention in your shop.

3 tips to turn casual shoppers into loyal customers

  • More traffic online and in-store

Shoppers are everywhere, but how do you get their attention? Make sure that you reach your target group with the marketing channel they prefer. Don’t just think of E-mail, add SMS, Voice and Chat to your marketing mix of automated campaigns. This will result in more visitors and more sales.

  • Exceed expectations

Your loyal customers are priceless. They generate the most sales and can actually promote your brand to others. Let’s make sure they are happy! Stay in touch with your customers before, during and after purchase. Use SMS as a service to thank your customer or give them real time order status updates. Tempt them with relevant offers and personal marketing campaigns.

  • Prevent abandoned shopping carts

74% of shoppers fill up their shopping cart, but eventually abandon your website before check out. Prevent this, offer your customer local and worldwide payments. Make the check-out simple again. Offer easy log-in in combination with our payments innovations and grow your conversion.

The Marketing Cloud truly focused on Mobile

Mobile Marketing Cloud
Mobile Marketing Cloud

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