Back to blog

How to reduce pressure on customer care with the WhatsApp Business solution?

The WhatsApp Business solution promises to make it easier for customers to contact your company. Great news for companies looking to optimise customer experience. But won’t growing reach by creating presence on WhatsApp put great pressure on customer care? Take out 3 minutes of your time to find out how WhatsApp will actually save time!

Message templates

One of the main benefits of the WhatsApp Business Solution is the use of Message Templates. Though many consider the main benefit of Message Templates to be able to proactively reach out to customers once they have opted in, these text templates can also be used to answer the most common questions more quickly. With the pre-set custom fields, each message will feel highly personalized. But this time, it didn’t take any effort from your customer care team.

Quick replies

Also, with the WhatsApp Business Solution, you’re able to setup quick replies. These are general messages that can be sent when a customer - for example - reaches out to you with a question about a lost package. The sense of being helped quickly is an important factor in customer satisfaction. Quick replies help you accomplish that. Also, if the customer knows he’ll get a response via WhatsApp quickly, he will not feel the need to pick up the phone and call you to speed up the process. That means a happier customer, and a few minutes saved on a phone call that doesn’t have to take place.

Make calling unnecessary

This brings us to the next point. Being reachable via the consumer’s favorite messaging channel (did I already mention WhatsApp has 1.5 billion users?) will drastically reduce the amounts of phone calls coming in. That easily saves you – on average – 3 to 5 minutes per customer question, as phone calls are the most time consuming of all channels used in customer care. Not to mention the ability to handle several chats at once. I don’t reckon that’s quite so easy in a call. And even the consumer is given some more freedom, as he doesn’t have to sit and wait till his phone gets answered, but he can just pose his questions and reply at his own convenience.

Customer contact tool

If you connect to the WhatsApp Business solution via the platform, you can choose to implement the API in your existing software, or you can use our Customer Contact tool, designed especially to make life of the customer care agent a bit easier. Quite a lot easier, actually. Combine SMSViberWhatsAppTelegramTwitterFacebook MessengerEmail and Voice in one customer contact dashboard. This dashboard creates order in the overload of communication channels and saves valuable time from your employees. Handle 1-on-1 conversations, shielded and secured. Integrate customer profiles in your own CRM and use quick replies, virtual assistants and out-of-office notifications for happy customers. Need another team to handle this question? Seamlessly transfer chats to other departments.

Get started with the WhatsApp Business solution now or find out more about Customer Contact first. 

Get your WhatsApp Business account!

Start Here

Get your WhatsApp Business account!

Start Here
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Is this region a better fit for you?

Apple Messages for Business
Scan & chat
Scan the code with your mobile phone to start chatting or use WhatsApp Web