Adding donations via Direct Carrier Billing (DCB) to the regular payment method Microincasso gives donors more convenience in how they donate to help fight Ebola. Microincasso has long supported ‘One Click, One Donation’ method, which collects the amount from the donor’s bank account. The Direct Carrier Billing option charges the donation on the donor’s telephone bill.
For this campaign, CM has built a fully responsive donation website, that additionally chooses the best payment method based upon the device used. This mobile-first strategy underlines the growing demand for mobile communications and transactions. The responsive website has been optimised to be viewed both on mobile devices as well as desktops and laptops. People who like to make a donation can easily choose how they would like to transfer money to the Dutch fundraising organisation.
On November 22, Giro555 started a national campaign for donations regarding the battle against the disease. For the first time in their history, Giro555 is campaigning in order to stop a disease. Other campaigns involved flooding, hurricanes and earthquakes. These campaigns have generated millions in donations, some of which implemented with CM’s mobile strategy and solution for donations.
The Microincasso Payment Solution is only available in the Netherlands and Belgium.