3 minutes read
Whether you’re using Google Adwords for lead generation, e-commerce or brand awareness. This advertising platform offers countless opportunities to catch the eye of search engine users. And since a couple of months, Google has a yet another way to expand your Google ads with a personal approach. But what exactly does this ‘Message Extension’ do?
With Google’s Message Extension, the advertiser is able to communicate with the searching consumer via SMS. When the user clicks on the message extension, Google instantly opens his messaging app for him to send a message to the advertiser. This is done directly from the search results, so the consumer can reach you right away without having to go to a landing page and find your contact details. It is even possible to enter a predefined message, making it even easier for the search engine user to reach out to your company.
Just like with a click on a Google ad, advertisers pay a cost-per-click when the user clicks the message extension. This means you will also pay this cost-per-click if the user does not send a message. The great benefit of the message extension in comparison to ads without this extension, is that it allows users to get in direct contact with you without having to visit your website. This removes any unnecessary thresholds for you to get in contact with possible new customers.
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