As you are well aware, sending messages via SMS is a valuable tool to reach your target audience. With its high delivery and open rates, many companies still rely on SMS for notification, authentication and marketing purposes. However, since your company is not the only one asking for attention from the receiver, your messages better be worth reading. And for this, personalisation is key.
It all starts with a name. If you send out bulk messages, the trick is not to have the receiver notice he is just one of many. This reduces the relevance of the message to him, which will result in lower open rates. Just adding the name of the receiver can make a world of difference.
Besides adding the name of the receiver, mentioning your own name is never a bad idea. You may even want to use different senders for the different receivers. For example, consider adding the name of the account manager at the end of the message.
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