Back to blog

Platform Updates: May 2021

Every day, over a hundred developers are improving the platform. In this update, you can read everything about the latest changes made to improve your platform experience.

Communication Channels

Channels App - WhatsApp Templates:

Improved experience of WhatsApp Templates:

  • We have improved the request flows for WhatsApp Templates. It provides a more consistent and reliable experience.
  • Enjoy an improved developer experience (Beta users): All the information you need to send out a template is now displayed directly within the template.

Mobile Marketing Cloud

Email Campaigns:

New feature: conditional content within Email Campaigns.

Platform update image

  • Show dog photos to dog lovers and cat photos to cat lovers in one email. No need to create separate campaigns or segments. This makes personalization even faster.

Conversational AI Cloud

Voice integration now available.


The ticket shop has been updated by adding two important features.


  • You are now able to customize your shop even further by adding visuals per category, ticket type & extras.
  • Besides, you can now add extra (cross-sell) steps in the ticket flow. This results in a separate page for each product category (lockers, tokens, merchandise etc.). 

Curious? Read more in our blog: Custom is the New Standard.


POS terminals

New product: We are proud to present POS terminals by! 


  • Merchants are now able to combine online payments with POS (point-of-sale) payments for a seamless omnichannel environment. Merchants who have a physical location in addition to an e-commerce environment, simply let their customers pay omnichannel. Our fixed and mobile POS terminals are ideal for retail, hospitality, and events, where you need stable but flexible payment devices. Online and POS payments are received on one platform with one portal, one dashboard, and one payout.

Read more about the terminals and POS Payments.


Updated Sign help desk

  • Based on the recent re-design of Sign, the help desk of Sign has been updated.
  • All screenshots are based on the new design and the texts are improved. Make sure to check it out and share it with your customers when they need help.

As a copywriter, Brechtje shares a lot of content for our Customer Service, Customer Support, Marketing & Sales community. Believes in 'customer first'.

Is this region a better fit for you?

Apple Messages for Business
Scan & chat
Scan the code with your mobile phone to start chatting or use WhatsApp Web