Randstad Belgium shaping employment with CM's SMS

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HR professional Randstad notifies people of thousands of job openings a month through CM's mobile platform for SMS. "We find the best people for the best jobs. SMS with CM is a major asset in this."

Employment agency Randstad specializes in flexible work. It is Belgium's largest HR and recruitment professional and mediates among thousands of employers and job seekers each month. Randstad, which belongs to the same group as Tempo-Team, Tempo-Team Professionals, Randstad Professionals and Galileo, employs over 2000 people. After its foundation in the Netherlands, the company started in Belgium in 1965.

Luc de Bolle is team manager of Services & Operations and responsible for ICT service delivery within the Randstad Group. He and his team of 25 support the approximately 2,000 employees of Randstad Group in Belgium in the fields of software, hardware and self-service tools.

Get the work out there

One of the processes Luc De Bolle and his team are responsible for is the SMS system of Randstad. Through a private dashboard, Randstad sends text messages via the platform of CM.com to make job seekers aware of available jobs. This way, Randstad sends hundreds of thousands of text messages per month to job seekers informing them about new jobs on the Belgian market.

SMS as a commodity

"With SMS via CM, we can very quickly reach a lot of people," De Bolle explains. "For Randstad, sending SMS messages became a real commodity. We need and use CM's services to quickly and reliably send messages: for us, time is money", says mr. De Bolle. Although De Bolle sees the messaging system as a crucial and indispensable part of operations within Randstad, he and his team do not have any concerns about whether it functions or not. "It would hinder us and the business enormously if we could not send SMS anymore. But, like I said; it is a commodity. We are used to it, it works, it is reliable and the downtime is minimal, almost nonexistent. We actually have nothing to worry about."

Efficiency & Ubiquitousness

Randstad is not only convinced of the power of CM.com's SMS platform. "Even the people for whom we intercede are accustomed to receiving SMS. They know that we inform them on job openings via SMS. There are good relationships with our consultants to whom they call back for more information. Previously, this process merely went over phone calls. SMS via CM has eliminated this labor-intensive process, "said De Bolle. "SMS via CM is an important asset. The SMS message has a fairly closed protocol with only limited features. Exactly that is also its benefit, providing a feeling of urgency while offering efficiency and ubiquitousness."

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Charlotte van Raak is content marketer and makes sure our readers always have interesting blogs to read about how to engage with customers. During the day, she answers 1K questions in her role as communications advisor. At night she preferably sleeps.

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