Swipe & Shop wins start-up pitches at Mobile Convention Amsterdam

Nikkie Hofland’s Swipe & Shop, the so-called Tinder for fashion, came out as a winner of the Mobile Convention Amsterdam Start-up program.

Swipe & Shop wins start-up pitches at Mobile Convention Amsterdam

Nikkie Hofland founded the mobile app Swipe & Shop, which lets its users swipe through fashion items like clothing. It’s been setup to work just like Tinder, but for fashion. Users can swipe through all the newest collections of their favourite fashion stores.

Swipe left or right

The app lets people simply swipe right to keep lust-worthy fashion items and swipe left to send them packing. Items people select are saved to a personal wish list which is then accessible to buy via both the app and the Swipe & Shop website.

Best of five start-ups

The audience formed the jury and decided that, of five, Nicky’s pitch at Mobile Convention Amsterdam was the most promising. By winning the start-up program Nicky has won free entrance to the CM platform, including setting up support for mobile campaigns.


About CM:

Companies are always looking for the best way to reach their consumers and the rise of mobile technology offers them new opportunities to achieve this goal.

Founded in 1999, CM helps companies to interact with their customers through a multi-use mobile platform for SMS, Email and Appcare.

In addition to various messaging services, the platform also provides solutions for calling through SIP trunking, payment options for companies like Autocollect and online identification solutions such as two-factor authentication(2FA).

We offer a hybrid solution for companies to reach their target audience, anytime and anywhere.

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