Tag "CM"

Feb 26, 2019 • CM
The greatest innovations at MWC 2019
The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.
Feb 26, 2019 • CM
Platform updates: February 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Jan 29, 2019 • CM
Platform updates: January 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Jan 22, 2019 • CM
The 80/20 rule: Who are your loyal customers?
The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?
Dec 14, 2018 • CM
9 mobile marketing mistakes to avoid in 2019
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2019.
Dec 03, 2018 • CM
The future of mobile in 2019: What to expect?
2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?
Dec 01, 2018 • CM
Looking back on 2018
Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.
Nov 27, 2018 • CM
Platform updates: December 2018
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Nov 22, 2018 • CM
Viber available via CM.com
Does Viber play a part in your multi-channel strategy? With over 900 million active users in 193 countries, companies can no longer exclude Viber as a channel to effectively reach their customers. That’s why we’re excited to announce that Viber can also be used advantageously via the CM.com platform.
Nov 14, 2018 • CM
CM takes next step in platform high availability
When SMS Messaging is a critical part of your business processes it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com provides a double redundant SMS gateway to her high-end customers. From now on this high availability is ready for all our customers.
Nov 06, 2018 • CM
SMS is dead? Guess again!
SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.
Nov 06, 2018 • CM
Stop investing in Apps! Invest in Business Messaging
Business messaging in 2020 will be quite different from what you’re used to. Different, both from a business and a consumer perspective. Questions raised on both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.
Nov 06, 2018 • CM
The more personalized the better, why you need a Customer Data Platform
From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. The reach of marketing channels has been expanding over time; starting with newspaper ads and local radio reaching a region to new ad networks such as Facebook and Google reaching half the globe. And not only the reach is expanding, the insights into the audience, as measured in actual data about the individuals, is growing. Using this information, you can create very specific segmentations that will allow marketers to target those profiles that are highly relevant and receptive to your information.
Nov 06, 2018 • CM
Connect next-gen communication channels to your existing business applications
You live in the age of unlimited possibilities when it comes to customer contact. With the digitalization of the world you are able to build up a very detailed profile of your customer and get to ‘know’ your consumer very well. It’s like how the local grocery shop owner used to know his customer in person, but now on massive scale. And that’s a very good thing I think. It closes the gap between traditional quality oriented shops and online price fighters. You can add more value to the consumers by understanding their needs, and consumers are willing to pay more for better fitting services and products.
Nov 06, 2018 • CM
Stop losing 74% of your sales, no more abandoned shopping carts
About 74% of shoppers leave their shopping cart before checkout. What can you do to prevent people from abandoning these unsold items? Let me share my favourite tips and tricks to turn an abandoned shopping cart into an extra sales opportunity.

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