Tag "Customer Contact"

Apr 10, 2019 • Customer Contact
WhatsApp Business API: What is a Customer Care Window?
With the WhatsApp Business solution, there are two ways to chat with your customer. Once a customer opts-in to receiving messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business. Whenever your customer contacts or replies to you, a customer care window is opened. This customer care window creates more opportunities for you to benefit from the WhatsApp Business solution.
Feb 07, 2019 • Customer Contact
Chat apps: Choosing between channels
There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?
Jan 22, 2019 • Customer Contact
Conversational commerce: be there where your customers are.
Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.
Jan 22, 2019 • Customer Contact
The 80/20 rule: Who are your loyal customers?
The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?
Nov 26, 2018 • Customer Contact
How to: Mobile marketing this Christmas - 5 tips
With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How do you make sure it’s your inventory that ends up underneath the Christmas trees? If you want to reach the consumer before your competitor does, mobile marketing is the way to go.
Nov 06, 2018 • Customer Contact
Stop investing in Apps! Invest in Business Messaging
Business messaging in 2020 will be quite different from what you’re used to. Different, both from a business and a consumer perspective. Questions raised on both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.
Sep 13, 2018 • Customer Contact
A world of possibilities: Add rich content landing pages to your SMS
A world of possibilities: Add rich content landing pages to your SMS. Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of everyone’s lives. Now, imagine adding a rich mobile landing page as an addition to your campaign, an opportunity to stand out from your competitors and increase your ROI. In addition, you can send these pages to your target group by SMS this will increase conversion because SMS has an open rate of 98%.
Aug 16, 2018 • Customer Contact
WhatsApp Business is now available: start in 3 easy steps
Big news: WhatsApp is available for companies. That means that you can now add WhatsApp Business to your communication channels via our API. But what possibilities does this chat app offer to get in touch with your customers?
Jul 09, 2018 • Customer Contact
Success now and in the future: optimize your customer journey
Many companies remain behind on the technological possibilities to improve the customer journey of new and existing customers. How do you choose between the many possibilities and ensure at the same that your customer stays central in every step of your marketing strategy? During the second edition of CM Inspires in Utrecht we saw the applications from now and later. Read here how you can easily integrate them into your marketing processes.
Feb 15, 2018 • Customer Contact
Hardwell works with CM.com to deliver exclusive merchandise via Messenger bot
Dutch music pioneer Hardwell and CM.com have partnered up to deliver exclusive merchandise through Facebook Messenger, following the World Biggest Guestlist Charity in 2017.
Feb 05, 2018 • Customer Contact
WhatsApp Business now available for companies
The moment many companies have been waiting for has arrived: WhatsApp Business is officially being rolled out in several countries throughout Europe. Companies can now communicate directly with their customers via this chat service. The free business application is now available to download in the Google Play Store. But what exactly can you do with this first basic version?
Aug 10, 2017 • Customer Contact
WhatsApp Business updates: Newsfeed with latest developments
Many rumours are spread about WhatsApp Business. What do we know up untill now? Read all about it here.
May 10, 2017 • Customer Contact
Dutch developments built for the mobile future
When we look at tech innovations, we generally direct our vision towards Silicon Valley. But don’t turn a blind eye to all other great innovation capitals of the world. As CM started out as a Dutch company, we are glad to see the Netherlands are also on the list of innovative countries. And of course, the developers of CM haven’t been sitting still either.
May 04, 2017 • Customer Contact
How can you optimise the traveller’s customer journey?
With the many booking and comparison websites available, consumers can now book the holiday of their dreams. They don’t promise unconditional loyalty to a travel agency, but choose the best holiday for the lowest price. However, with a clearer insight into the traveller’s customer journey, travel agencies have many more options other than price to distinguish themselves from competitors.
Mar 22, 2017 • Customer Contact
How impersonal technology can improve personal customer care
Customer care is on the verge of a major change. Not only are there more technological possibilities, also a changing customer leads inevitably to a revulsion in customer service. Customers want to be served better through the channel of their choice. Oh, and as soon as possible!

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