There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?
You live in the age of unlimited possibilities when it comes to customer contact. With the digitalization of the world you are able to build up a very detailed profile of your customer and get to ‘know’ your consumer very well. It’s like how the local grocery shop owner used to know his customer in person, but now on massive scale. And that’s a very good thing I think. It closes the gap between traditional quality oriented shops and online price fighters. You can add more value to the consumers by understanding their needs, and consumers are willing to pay more for better fitting services and products.
Text messaging is now 25 years old but the demand for the short message is still as great. New and innovative projects are still being created all over the world in which short and powerful notifications by mobile telephone play an important role.
In this time of fitboys and fitgirls, countless health and fitness clubs are targeting consumers to become members. There are numerous ways and platforms to target sports fanatics. What are the best tactics in creating brand awareness and customer loyalty in the fitness sector?
In spite of technological developments in mobile communications over the years, SMS remains a key player in communication. This might be because of the higher delivery rates of SMS compared to alternatives like WhatsApp, Facebook Messenger and Push messaging. But the user friendliness of SMS and the limited data your target audience needs to disclose for you to reach them, further add to the benefits of SMS. A couple of new developments make SMS campaigns even more valuable now.
It’s increasingly difficult reaching out to and interact with customers and clients. Demands are higher in a landscape stuffed with different communication channels. To which extend is your mobile engagement strategy future-proof?
Reach the right audience, with the right message, at the right times, through the right channel. With the proliferation of brand communication channels, however, this process is easier to explain then execute.
Political party Democratic Alliance (DA) in South Africa has chosen CM Telecom’s Hybrid and SMS messaging solutions to interact with voters, campaigners and to secure its IT infrastructure with One Time Passwords through mobile messaging and push notifications.
Mobile has made a crucial difference with the customer’s relationship in the past two years. Mobile device development combined with massive investment from brands creating applications has allowed the emergence of a new communication channel.
A highly pathogenic avian influenza strain H5N8 in a duck-breeding farm in Yorkshire (UK) has been confirmed on November 16th 2014. The last influenza confirmation in Great Britain was in 2008. What can we learn from the past in preventing the spread and fighting the bird flu? And what can mobile do about it?
With smartphone penetration growing to 75%, mobile phone users increasingly need data plans to keep their apps and communication in business. But data plans sometimes run out of data or coverage. How to reach your customers in a time where 'always-on' is standard?
Brazil has many temptations: the white sands of Copacabana, the beautiful ladies, the hot burning sun and breath-taking views of surrounding mountains. In short: not the best conditions for soccer players this summer during the World Cup that are eager to perform and want to take the Copa del Mundo home.
Combining push notifications and SMS text messages in just one application will be the near future of mobile messaging. “Hybrid messaging offers the best of both worlds: the vast accessibility of SMS and low expense of push notifications”, says Jeroen van Glabbeek at Mobile Convention Amsterdam.