Extrema Outdoor Belgium combines forces of several products for a unique customer experience
In June, the Belgian city of Houthalen-Helchteren was completely dedicated to Extrema Outdoor Belgium. The 9th edition was slightly different than previous years. Personalised tickets were used, and a new payment method was introduced. The 60.000 festival visitors were given a brand new experience by combining the strengths and forces of various CM.com products.