Tag "Push"

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

Text messaging is now 25 years old but the demand for the short message is still as great. New and innovative projects are still being created all over the world in which short and powerful notifications by mobile telephone play an important role.

Schools have begun again which means classrooms are filled students the teachers need to motivate. All these students have one thing in common: (almost) each of them owns a smartphone with which the teacher has to compete for attention. But isn’t the mobile phone actually a profound opportunity to reach and engage students?

In this time of fitboys and fitgirls, countless health and fitness clubs are targeting consumers to become members. There are numerous ways and platforms to target sports fanatics. What are the best tactics in creating brand awareness and customer loyalty in the fitness sector?

In spite of technological developments in mobile communications over the years, SMS remains a key player in communication. This might be because of the higher delivery rates of SMS compared to alternatives like WhatsApp, Facebook Messenger and Push messaging. But the user friendliness of SMS and the limited data your target audience needs to disclose for you to reach them, further add to the benefits of SMS. A couple of new developments make SMS campaigns even more valuable now.

Media organisations such as the NOS and Gulf News have accepted push notifications with open arms. They are pleased with the power of the push message. “However, outside of the media there are also many sectors where opportunities abound for push messages.”

Although still widely used by many, the personal use of SMS messages is declining. On the other hand, an increasing number of businesses and organisations are embracing Application to Person (A2P) and P2A sms messaging.

Texting today is indispensable and widely adopted. The technology behind large chat apps is based on the technology of the original sms (Short Message Service) text message, which has recently celebrated its 22nd birthday.

Push notifications are cheaper, but SMS reaches pretty much every type of handset. Push messaging requires Internet, but text messages are more static.

SMS text messages and push notifications are quite similar. They both are terminated on mobile devices and both have a limited size if it comes to characters. But which one engages most?

Hybrid Messaging guarantees even more mobile messages are delivered and read. It starts with encrypted and masked push messaging through apps, but - if necessary - is backed up by SMS.

True or false: 85% of smartphone users will stop drinking water rather than stop using their smartphone apps. True? Yes! And that’s a big opportunity for mobile marketeers!

With smartphone penetration growing to 75%, mobile phone users increasingly need data plans to keep their apps and communication in business. But data plans sometimes run out of data or coverage. How to reach your customers in a time where 'always-on' is standard?

Combining push notifications and SMS text messages in just one application will be the near future of mobile messaging. “Hybrid messaging offers the best of both worlds: the vast accessibility of SMS and low expense of push notifications”, says Jeroen van Glabbeek at Mobile Convention Amsterdam.