Tag "SMS Campaigns"

Nov 26, 2018 • SMS Campaigns
How to: Mobile marketing this Christmas - 5 tips
With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How do you make sure it’s your inventory that ends up underneath the Christmas trees? If you want to reach the consumer before your competitor does, mobile marketing is the way to go.
Nov 08, 2018 • SMS Campaigns
How to get more leads with SMS and Email Marketing
If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS/email? A lot of businesses don’t use SMS/email marketing to its full potential, as they don’t always use the right techniques to improve the open- or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your SMS/email marketing campaigns, you will be able to significantly increase your conversion rate and to utilise your marketing channels to their full potential.
Nov 06, 2018 • SMS Campaigns
How to say more with SMS marketing than 160 characters
Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.
Nov 06, 2018 • SMS Campaigns
GDPR for mobile marketing? How to get your consent right
Is May 25th, 2018 – the day the GDPR went into effect – a day you don’t particularly like to look back on? Many companies still believe it is difficult to be GDPR compliant when sending out marketing messages to customers. Quite a pity, because being GDPR-compliant can be quite easy, using this practical guide.
Sep 27, 2018 • SMS Campaigns
7 tips for a Black Friday & Cyber Monday text message
This well-known weekend takes place every year at the end of November. Black Friday & Cyber Monday originated in the United States but has become increasingly popular in the Netherlands in recent years. Black Friday is the day when many shops offer huge discounts whilst Cyber Monday is the online equivalent. In 2018 this means; discounts, discounts and more discounts from Friday through to Monday. Both online and offline. A lot of companies capitalize on this with creative marketing campaigns to attract shoppers into their shop or onto their website. How can you snazz up your marketing campaign to ensure that customers visit your shop or website rather than the competitor's?
Sep 13, 2018 • SMS Campaigns
A world of possibilities: Add rich content landing pages to your SMS
A world of possibilities: Add rich content landing pages to your SMS. Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of everyone’s lives. Now, imagine adding a rich mobile landing page as an addition to your campaign, an opportunity to stand out from your competitors and increase your ROI. In addition, you can send these pages to your target group by SMS this will increase conversion because SMS has an open rate of 98%.
Jul 11, 2018 • SMS Campaigns
Do you want an open rate of 98% for your marketing campaigns?
The answer to that question is a no-brainer. But how do you accomplish a 98% open rate? There are several ways to influence open rates. No wonder so many A/B tests are performed on titles, images, colours, and content. But what channel performs best to get your message seen?
May 09, 2018 • SMS Campaigns
Reduce no-shows easily with SMS appointment reminders
Customers, patients or clients who do not show up for an appointment are a major cost for health care. An unnecessary expense. Send appointment reminders to reduce no-shows and thus save costs. Sending business SMS messages online is now easier than ever, from our intuitive online interface.
Jan 30, 2018 • SMS Campaigns
How to: increase SMS conversion with emoji
There are countless ways to write a persuasive (marketing) message in 160 characters. The most challenging part writing with such a limited amount of characters, is conveying the right emotion. Emoji are here to help prevent miscommunication. With our latest update, using emoji is now easier than ever before.
Jan 26, 2018 • SMS Campaigns
How to choose between short code or long number? The 5 main differences
Getting your own short code or long number means making it much easier for you to communicate with your target audience. But should you choose a short code or a long number? This depends on the purpose of your communication as well as your target audience. Find out which to choose in this comparison between short and long codes.
Dec 21, 2017 • SMS Campaigns
Improve engagement with mobile landing pages
It seems each company has embraced the power of mobile to reach customers. This means your company’s success depends on how well you make yourself stand out from the competition. Choosing SMS Campaigns with its high open rate forms the solid base for your mobile marketing strategy. Adding mobile SMS landing pages will now further improve your ROI.
Aug 24, 2017 • SMS Campaigns
How mobile grows engagement in the fitness sector
In this time of fitboys and fitgirls, countless health and fitness clubs are targeting consumers to become members. There are numerous ways and platforms to target sports fanatics. What are the best tactics in creating brand awareness and customer loyalty in the fitness sector?
Jun 26, 2017 • SMS Campaigns
5 ways to improve your SMS campaigns
In spite of technological developments in mobile communications over the years, SMS remains a key player in communication. This might be because of the higher delivery rates of SMS compared to alternatives like WhatsApp, Facebook Messenger and Push messaging. But the user friendliness of SMS and the limited data your target audience needs to disclose for you to reach them, further add to the benefits of SMS. A couple of new developments make SMS campaigns even more valuable now.
May 10, 2017 • SMS Campaigns
Dutch developments built for the mobile future
When we look at tech innovations, we generally direct our vision towards Silicon Valley. But don’t turn a blind eye to all other great innovation capitals of the world. As CM started out as a Dutch company, we are glad to see the Netherlands are also on the list of innovative countries. And of course, the developers of CM haven’t been sitting still either.
May 04, 2017 • SMS Campaigns
How can you optimise the traveller’s customer journey?
With the many booking and comparison websites available, consumers can now book the holiday of their dreams. They don’t promise unconditional loyalty to a travel agency, but choose the best holiday for the lowest price. However, with a clearer insight into the traveller’s customer journey, travel agencies have many more options other than price to distinguish themselves from competitors.

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