Tag "Text"

Dec 10, 2018 • Text
Multi-channel vs. Omni-channel. What’s the difference?
Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.
Nov 22, 2018 • Text
Viber available via CM.com
Does Viber play a part in your multi-channel strategy? With over 900 million active users in 193 countries, companies can no longer exclude Viber as a channel to effectively reach their customers. That’s why we’re excited to announce that Viber can also be used advantageously via the CM.com platform.
Nov 06, 2018 • Text
SMS is dead? Guess again!
SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.
Nov 06, 2018 • Text
Stop investing in Apps! Invest in Business Messaging
Business messaging in 2020 will be quite different from what you’re used to. Different, both from a business and a consumer perspective. Questions raised on both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.
Nov 06, 2018 • Text
Connect next-gen communication channels to your existing business applications
You live in the age of unlimited possibilities when it comes to customer contact. With the digitalization of the world you are able to build up a very detailed profile of your customer and get to ‘know’ your consumer very well. It’s like how the local grocery shop owner used to know his customer in person, but now on massive scale. And that’s a very good thing I think. It closes the gap between traditional quality oriented shops and online price fighters. You can add more value to the consumers by understanding their needs, and consumers are willing to pay more for better fitting services and products.
Nov 06, 2018 • Text
Stop losing 74% of your sales, no more abandoned shopping carts
About 74% of shoppers leave their shopping cart before checkout. What can you do to prevent people from abandoning these unsold items? Let me share my favourite tips and tricks to turn an abandoned shopping cart into an extra sales opportunity.
Nov 06, 2018 • Text
How to say more with SMS marketing than 160 characters
Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.
Nov 06, 2018 • Text
RCS: Busting the 5 biggest myths
You have probably heard the buzz around RCS. Rich Communication Services is the proclaimed follow-up of SMS and will enable companies to engage in rich conversations with their customers, without relying on third party messaging applications. Even though RCS is currently being deployed all around the world, there are still some mysteries surrounding this channel. Let’s have a look at the 5 biggest myths.
Nov 06, 2018 • Text
GDPR for mobile marketing? How to get your consent right
Is May 25th, 2018 – the day the GDPR went into effect – a day you don’t particularly like to look back on? Many companies still believe it is difficult to be GDPR compliant when sending out marketing messages to customers. Quite a pity, because being GDPR-compliant can be quite easy, using this practical guide.
Nov 01, 2018 • Text
Engage and support customers with CM and Zapier
Your time is valuable. Therefore, we’re excited to announce that we now have a direct connection with Zapier. Zapier adds powerful automation to over 1,300 web apps. Their tools make it simple for anyone to build code-free workflows that save hours per week. Together, we can streamline processes and simplify your day to day workflows.
Oct 16, 2018 • Text
Today CM takes the next step in platform high availability
Almost ten years ago CM Telecom was the first in the market to provide high-end customers, like banks and governments, a double redundant sms gateway. And it was a huge success, we won almost all deals in those markets in our home markets.
Aug 15, 2018 • Text
WhatsApp Business available for companies worldwide
The moment that many companies have been waiting for has arrived. WhatsApp has opened an API so companies can now chat with consumers via WhatsApp worldwide. But what exactly can you do as a company with WhatsApp? And what do you have to take into account?
Jul 11, 2018 • Text
Do you want an open rate of 98% for your marketing campaigns?
The answer to that question is a no-brainer. But how do you accomplish a 98% open rate? There are several ways to influence open rates. No wonder so many A/B tests are performed on titles, images, colours, and content. But what channel performs best to get your message seen?
Jun 13, 2018 • Text
Safeguard your company’s integrity with opt-out management
Data privacy has become a global concern for companies handling private data and using messaging channels to communicate with their consumers. Companies want to know how to manage SMS marketing campaigns with the many (country-specific) regulations. How do you make sure not to put the company’s SMS and Email compliance at risk?
May 18, 2018 • Text
Inform your target audience: Send SMS from PC
Almost all people always carry their mobile phone with them. Therefore, if you want to send notifications quickly and directly to your customers or employees, mobile is the go to channel. With SMS in particular, you can quickly share information with the right recipients as 98% of text messages are read within just a few minutes. Sending business SMS online is now easier than ever. Send SMS from PC to your target audience with our intuitive online interface.

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