Tag "Tips"

Jan 23, 2019 • Tips
Why is having an event ticket presale a good marketing strategy? [3 benefits]
Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.
Dec 14, 2018 • Tips
9 mobile marketing mistakes to avoid in 2019
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2019.
Nov 26, 2018 • Tips
How to: Mobile marketing this Christmas - 5 tips
With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How do you make sure it’s your inventory that ends up underneath the Christmas trees? If you want to reach the consumer before your competitor does, mobile marketing is the way to go.
Nov 08, 2018 • Tips
How to get more leads with SMS and Email Marketing
If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS/email? A lot of businesses don’t use SMS/email marketing to its full potential, as they don’t always use the right techniques to improve the open- or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your SMS/email marketing campaigns, you will be able to significantly increase your conversion rate and to utilise your marketing channels to their full potential.
Nov 06, 2018 • Tips
Stop losing 74% of your sales, no more abandoned shopping carts
About 74% of shoppers leave their shopping cart before checkout. What can you do to prevent people from abandoning these unsold items? Let me share my favourite tips and tricks to turn an abandoned shopping cart into an extra sales opportunity.
Nov 06, 2018 • Tips
How to pre-sell 80% of your event
What kind of events does your business organize? Whether it’s a festival, networking event, public event or business event. There’s not a single event organiser that wouldn’t be excited when 80% of tickets are sold in pre-sale. Let me share some of the best practices to boost your pre-sale.
Oct 30, 2018 • Tips
The rising future of CPaaS in the Middle East
CPaaS stands for Communication Platform as a Service. It is a cloud-based delivery platform for all communication channels including SMS, Voice, Email, Chat apps and more. Businesses use CPaaS for real-time communication with clients. As the world is more digitalized than ever, the future of CPaaS is rising. Companies such as Uber, AirBnB, Facebook and Netflix all use CPaaS, with their online interfaces, smartphone applications, SMS verifications, chatbots and many more.
Sep 27, 2018 • Tips
7 tips for a Black Friday & Cyber Monday text message
This well-known weekend takes place every year at the end of November. Black Friday & Cyber Monday originated in the United States but has become increasingly popular in the Netherlands in recent years. Black Friday is the day when many shops offer huge discounts whilst Cyber Monday is the online equivalent. In 2018 this means; discounts, discounts and more discounts from Friday through to Monday. Both online and offline. A lot of companies capitalize on this with creative marketing campaigns to attract shoppers into their shop or onto their website. How can you snazz up your marketing campaign to ensure that customers visit your shop or website rather than the competitor's?
Sep 13, 2018 • Tips
A world of possibilities: Add rich content landing pages to your SMS
A world of possibilities: Add rich content landing pages to your SMS. Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of everyone’s lives. Now, imagine adding a rich mobile landing page as an addition to your campaign, an opportunity to stand out from your competitors and increase your ROI. In addition, you can send these pages to your target group by SMS this will increase conversion because SMS has an open rate of 98%.
Jul 11, 2018 • Tips
Do you want an open rate of 98% for your marketing campaigns?
The answer to that question is a no-brainer. But how do you accomplish a 98% open rate? There are several ways to influence open rates. No wonder so many A/B tests are performed on titles, images, colours, and content. But what channel performs best to get your message seen?
Jul 09, 2018 • Tips
Success now and in the future: optimize your customer journey
Many companies remain behind on the technological possibilities to improve the customer journey of new and existing customers. How do you choose between the many possibilities and ensure at the same that your customer stays central in every step of your marketing strategy? During the second edition of CM Inspires in Utrecht we saw the applications from now and later. Read here how you can easily integrate them into your marketing processes.
Jun 11, 2018 • Tips
Weekly tips for Mobile Growth: the best tips for mobile in your inbox
Smart mobile techniques and reliable communication channels form the base for your online success. But technology alone won’t make you win the race. You need to know exactly how your company can benefit from all mobile possibilities. That is why we are now offering concrete tips and tricks to get the most out of mobile. Mobile Growth is now launched!
May 18, 2018 • Tips
Inform your target audience: Send SMS from PC
Almost all people always carry their mobile phone with them. Therefore, if you want to send notifications quickly and directly to your customers or employees, mobile is the go to channel. With SMS in particular, you can quickly share information with the right recipients as 98% of text messages are read within just a few minutes. Sending business SMS online is now easier than ever. Send SMS from PC to your target audience with our intuitive online interface.
May 09, 2018 • Tips
Reduce no-shows easily with SMS appointment reminders
Customers, patients or clients who do not show up for an appointment are a major cost for health care. An unnecessary expense. Send appointment reminders to reduce no-shows and thus save costs. Sending business SMS messages online is now easier than ever, from our intuitive online interface.
Apr 19, 2018 • Tips
How to choose the right SMS gateway API? Direct operator connections
When choosing an SMS Gateway API, direct operator connections are important to consider. For the highest delivery speed and ratio, direct connections to your customers’ operators are crucial. When sending time-critical messages, for example One Time Passwords, you should be able to rely on timely and correct delivery. After all, you want to make sure your audience receives your message loud and clear. 

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