3 minutes read
How do you make sure your SMS campaigns are as successful as they can be? This 160-digit marketing tool offers more opportunities than you might expect. Here, we will share the 7 secrets to successful SMS marketing campaigns with you.
1. Attractive SMS campaigns
Unless you want to overload your audience with tons of messages, you will have to limit your message to the 160 characters of one SMS. This means you have to find a creative use for the limited space to bring the message of your SMS campaigns across. Make your text appealing without compromising on persuasion and comprehension. If you are looking for inspiration, you can take a look at the Twitter accounts of other companies, dealing with the same character limitation, such as Amazon. Whatever you do, make sure you still communicate in a way that matches your audience and company.
2. Clear call to action
What do you want the receiver of your message to do after reading your carefully thought out SMS campaign? Make sure the goal of your message is reached by explicitly triggering an action from your receiver. That means you don’t just send a discount code or an event announcement. Instead, you should invite your receiver to click on the hyperlink, register for the event of cash the coupon within 24 hours.
It is not just in regards of timing that the perfect SMS campaign depends on your target audience. Don’t hesitate to experiment a little with all the mentioned variables and keep a close eye on results such as open ratio and click rates. Data analysis will tell you what messages are most effective for your target audience.
Of course, you can always count on us to help you set up the most successful SMS marketing campaign. Read more about CM’s Marketing Campaigns or contact us for more information.
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