Something weird is going on in the world of SMS. People all over the world are receiving messages from -to say the least- peculiar numbers and an even more unusual time zone. Messages dated back from 2003 are now popping up on mobile phones. What does this messenger from the past want to tell you? And what does this mean for your SMS campaigns?
“Unfortunately”, there is no past-you trying to warn you or predict your future. These messages dating back from 2003 have recently been sent to different operators, affecting people worldwide, thus states TheNextWeb. These messages led to complaints from consumers on timely delivery of messages. Unfairly, so it turns out, as the operators had no role in this. These messages were actually altered via the so called Protocol Data Unit (PDU) instead of using the standard ‘text mode’ that is usually used in SMS messaging. By doing so, even the sender number and the time of sending can be modified and distorted to your heart’s content.
Even though we would never advise our customers to implement such modifications in their SMS marketing techniques -for more reasons than we can mention in this one article- there is a lesson to be learned from this. With any SMS you send, there are several
useful choices you can make for a more personal, attractive and relevant campaign. Do you want to prevent a frightened audience that thinks their phone is hacked? But you do want to make sure they can reach you? Read these three tips for a successful
SMS marketing campaign that is sure to attract the attention of your audience.
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