Webshop: connect payment methods to your customer’s needs

2 minutes read

Webshop: connect payment methods to your customer’s needs

Integrating the right payment solutions can greatly improve the success of your web shop. By offering those payment methods your customers want to use, you'll make sure they don't have a reason to cancel their purchase in this last step in the funnel. Choosing the right methods means that you have to know your customer, especially if you have customers in multiple countries.

If you run an international business, setting up a user-friendly payment page requires a bit more work. It is important in your payment strategy that the user sees the payment page in the same language as the web shop. This to make sure the customer won’t be suspicious. This is easily arranged with many Payment Service Providers (PSP). It is also important to give the payment page the same look and feel as your web shop. If the visitor stays in the same familiar environment, instead of the cold and unfamiliar environment of a PSP, this will increase your conversion.

Choose the right payment methods

At least as important as setting up your web shop in the right language and house style, is choosing your payment methods. The payment methods you offer depend on the nationality of your customers, but also on the type of products you sell. For example, a Dutch person usually prefers the credit card for an expensive television (because of insurance). On the contrary, a book will rather be paid by iDEAL. AfterPay is very popular by women, something that should certainly be taken into account if this is your target audience. In addition to individual contrasts, there are also international differences to take into account. These are at least as important to include in your payment strategy.

The most widely used payment methods internationally

  • UK
    VISA, Mastercard, American Express, PayPal
  • The Netherlands
    iDEAL, VISA, Mastercard, PayPal, AfterPay, SEPA Direct Debit
  • België
    Bancontact, VISA, Mastercard, PayPal
  • Germany
    Giropay, ELV, VISA, Mastercard, American Express, PayPal, SEPA Direct Debit, SOFORT, Klarna
  • France
    American Express, VISA, Mastercard and PayPal.
  • Denmark
    Dankort (like Cartes Bancaires this is in most cases co-branded with VISA), Klarna, Mastercard, PayPal
  • Scandinavia
    Klarna, Mastercard, VISA, PayPal

If you make sure your customer can pay with the payment method he trusts, you will see that your conversion rates will improve. Make payment as easy as possible for the customer, for example by showing the most used payment methods from his country as first options. Moreover, you should accept local currency. This way, customers know exactly how much they pay, so they can complete their purchase in your web shop with full confidence.

To make this possible, and thus optimise the conversion of your web shop, you need a Payment Service Provider that allows you to integrate various international payment methods.  Have a look at the broad range of international payment methods and local payment methods you can implement in your web shop via the platform of PSP CM or contact us for the possibilities.

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About the author

Charlotte van Raak is content marketer and makes sure our readers always have interesting blogs to read about how to engage with customers. During the day, she answers 1K questions in her role as communications advisor. At night she preferably sleeps.

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