WhatsApp Business updates: Newsfeed with latest developments

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WhatsApp Business for companies updates

Many rumours are spread about WhatsApp Business. What do we know up untill now? Read all about it here.

  • WhatsApp Business available for companies

The moment many companies have been waiting for is here: WhatsApp Business is being rolled out around the world. This means companies can now start communicating with their customers using this chat service. Companies can downdload the (for now) free business application in the Google Play store. 

Read more here >

  • WhatsApp Business app beta


Another new WhatsApp for business development popped up on the WAbetainfo website. The free app is now available for beta test users (limited availability only!). In specific countries it's possible to test the app. By downloading the WhatsApp for business app and creating a business account, your account won't automatically be a verified one. It seems WhatsApp still has to verify your account before getting the verification.

Source: WAbetainfo

  • Free WhatsApp business app discovered


After a short while of silence around WhatsApp for business, there's some hot news again. The free WhatsApp business app appeared in Google's Play store, at least for beta users. The rumors that have been going on for a couple of months were quite accurate. It is a free app for small and medium sized businesses to manage the customer contact via WhatsApp. There are some basic functionalities to set automatic responses for when you are not available for the customers and some simple statistics are available. The most surprising fact is that business can use WhatsApp not only on mobile numbers, also landline numbers are allowed on the service. And that's completely new.

Source: Androidpolice

Source: Google Play store

  • Official 'Send WhatsApp Message' button found in Facebook's ad manager


A WhatsApp spokesman confirms the discovery done by TechCrunch. In the code of Facebook's ad manager, they found a section containing the action 'Send WhatsApp Message'. This seems to be one of the ways Facebook will earn money on their WhatsApp product.

This looks like a logical step for Facebook in which the current WhatsApp users won't be charged for the app. Companies who use WhatsApp for business can pay to generate traffic to their WhatsApp for business account.

Source: TechCrunch

  • A free app AND an enterprise solution


In a blogpost on the WhatsApp website, they officially announce the development of two separate developments regarding WhatsApp for business. A free WhatsApp Business app will allow small companies to use WhatsApp and a bigger solution is being rolled out for enterprises operating at a large scale. The exact features, differences, pricing for the enterprise solution, release date and appearance are still unknown.

  • KLM launching customer WhatsApp for business


In an interview on the Dutch BNR Radio with Pieter Groeneveld, head of digital at AirFrance/KLM, it becomes clear that KLM is launching customer of WhatsApp for business with the first verified account. When booking a flight customers now can choose for WhatsApp as channel to receive their boarding pass, flight updates or to ask customer care related questions. When Facebook launched their Messenger for business platform, KLM was also a launching partner.

What KLM will do with WhatsApp besides the topics mentioned above, is not clear. Groeneveld: "At the moment we are not going to send commercial messages via WhatsApp yet".

  • BookMyShow with the first official WhatsApp for business account?


According to FactorDaily, the first WhatsApp business account is being rolled out for ticketing company BookMyShow. They will be sending out ticket confirmations via WhatsApp. More collaborations are being worked on. OLA, OYO and some airline companies would also be in collaboration with WhatsApp. That's nothing strange but these recent, staggering numbers on WhatsApp usage are:

Source: FactorDaily

  • WhatsApp business accounts in the official FAQ


On the official WhatsApp website's FAQ, there is a topic about WhatsApp business accounts. Check it out:

Source: WhatsApp

  • Verified WhatsApp business account

According to the website WhatsApp Beta Info, a website with information about WhatsApp based on the source code of new Beta releases of the WhatsApp application, new business features are found in the app.

One of the new features is the possibility to show a verified business account in WhatsApp. With a check in the contact's name and a message for the consumer, it is clear that you are chatting with a company.

And when a business is not verified, a different message will be shown.

But also, there seems to be a possibility to have a standard business account in WhatsApp. The exact difference with an unverified account is not yet clear.

The profile section of a business account include some extra fields with information like the status of the account (verified or not).

Source: WABetaInfo.com 

With Customer Contact, you will easily handle all your one-on-one messages. Whether your customer us using Facebook Messenger, Telegram, Twitter, SMS or email, your workflow remains the same. As soon as it is possible, we will integrate WhatsApp Business in this dashboard. This way you can manage all customer contacts from one user friendly tool. 


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About the author

Charlotte van Raak is content marketer and makes sure our readers always have interesting blogs to read about how to engage with customers. During the day, she answers 1K questions in her role as communications advisor. At night she preferably sleeps.

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