WhatsApp

WhatsApp in the flex market: how recruiters profit from the WhatsApp Business API

Most recruiters are aware of WhatsApp’s potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience. The WhatsApp Business API also offers great ways to take away some pressure on your staff. Better service and smooth processes. Sounds good? Read how in this short article.

WhatsApp Business in de flexmarkt recruiters

I guess there’s no need to discuss the popularity of WhatsApp amongst consumers. The rising question is just how recruiters can put this channel to use to invite potential job seekers to contact you. Of course, they need to know about your business. But moreover, contacting you should be easy, with a low threshold, and quick responses to get the conversation going as soon as the job seeker shows interest. You don’t want to lose momentum, right? WhatsApp does this the way a phone call, email or chat button never could.

Consumers always have their mobile phone on them. That makes the benefit of starting a conversation on that device an open door. But getting people to actually want to start a conversation is where WhatsApp’s relevance truly stands out. This calls for an example. How easy would it be that, if someone is enjoying a burger in a fast food chain you’re recruiting for, they can scan a QR-code on their receipt, a flyer or a poster. This QR will open a new conversation in their familiar WhatsApp channel. By typing a simple 'hi', sending an emoji or showing whatever sign of life in the chat, the chat begins.

Automatic replies with WhatsApp Business

This means the phone call won’t start ringing right away, needing immediate attention from your staff. And no need for your employees to start typing right away. The WhatsApp Business solution allows you to send automatic replies to get the conversation going and retrieve and share the first bits of information. And I don’t mean just some pre-filled texts. I’m talking of actual responsive, meaningful messages asking for more information from your conversation partner. Ask questions about where this person lives, what type of job he’s interested in and what experience he has. This allows you to already do a first filtering. Do you have a potential match? Actively share job information with the person you’re talking to, supported by rich media files. Curious as to how this would look?

One of our partners – Joboti – launched a smart and fun example of how to chat with job seekers. Asking questions, sending relevant replies to incoming messages, and actively leading the conversation in a fun and easy way.


Want to learn more about what WhatsApp Business can do for you recruitment business? Visit our product page for more information about the WhatsApp Business API. 

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