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Why is having an event ticket presale a good marketing strategy? [3 benefits]

Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.

Presales are the first ticket sales rounds for fans. The ticket shop is open to a select group for a certain period. It stimulates people to buy their tickets early. A presale is often only accessible via a particular URL or by entering a unique code on a web page. Fans receive this presale code by leaving contact information via another channel, for example, Facebook. Having a presale offers event organizers the opportunity to create multiple contact moments at an early stage of the preparations for the event.

# 1 More (financial) security

These days customers have to choose between countless festivals, fairs, network events, and neighborhood parties. This results in ticket buyers deciding which events they are going to later. There are plenty of options. Because of that, many event planners have to deal with unnecessary tensions during ticket sales. By dividing the ticket sales into two separate sales moments, one that takes place a long time before the event, more certainties are built regarding selling your tickets. This way, organizers get more insight into the interest in the event. More importantly, tickets that are sold in presale offer financial security.

# 2 Gathering of visitors' data

Many event organizers want data about their visitors to understand them better. How often is a stadium, music hall, or other venue filled with people of which we only know their first names? And even that piece of information is missing in many cases. Their preferences, buying behavior, and favorite communication channels help event planners with event preparations and better targeting. Having more information about your visitors in advance, you can use this data for making decisions in targeting, communications, line-ups, food, beverages, etc.

# 3 Sharpening marketing activities

As mentioned earlier, event planners can gather insights about ticket buyers at an earlier stage, thanks to presales. This offers opportunities for regular sales. Automated analysis can show which marketing channels ensure the highest sales opportunities. As a result, you can sharpen your marketing activities and better manage your advertisement budget.

About Ticketing by

Ticketing by is designed for event organizers to start, manage and stimulate ticket sales and registrations. By combining ticketing, mobile communication, data, and mobile payments, event teams have a beautiful system to get the most out of their events. Read more about our solutions for event planners.

Create a presale for your next event with Ticketing by

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Create a presale for your next event with Ticketing by

Get started
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