As a marketer you have undoubtedly heard of the term Customer Data Platform (CDP). But what exactly is a CDP and what is your marketing missing if you don't have one? In this guide you can read everything you need to know.
CDP vs CRM vs DMP
You might be wondering "what if I already have a CRM"? Don't worry, a CDP does not replace a CRM, it complements your existing systems.
A CDP allows your business to record and analyse more data points than a CRM. With more data, you can start marketing to your customers in the way they want, with the products and services that interest them.
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