In the last few years, interactions between consumers and brands have considerably changed, moving not only into the digital era but also into the mobile and conversational era.
WhatsApp Business, RCS, Apple Business Chat, Viber, Facebook Messenger, Instagram Messaging and Google’s Business Messaging are just 7 messaging channels used by more and more brands. Their emergence generates many questions from businesses.
Do you know the specificities and opportunities of each of these messaging channels for your business?
In this paper, you will find everything there is to know about these essential messaging channels.