Meeting Multi-Channel Customer Demand on the Move
The worlds of logistics and communications are converging. Cars are becoming connected, even driving themselves. And parcels are tracked second-by-second, providing useful information to the waiting customer. It’s clear where transport is going: towards an always-on, data-intensive, and service-driven future.
Customers, however, aren’t so predictable.
If you’re not there on the right channels you’ll see customer dissatisfaction skyrocket at a critical moment.
In this guide we'll pinpoint the challenges transport needs to address in this multi-channel world, and share ideas for solving them.
