RCS or Rich Communication Services is the latest evolution in text messaging. The channel offers many of the features available on popular platforms such as WhatsApp, or Facebook Messenger and brings text messaging firmly into the 21st century.
It is particularly effective for brands as it allows consumers to interact with brands within their phone's native messaging app. Users can book appointments, browse product catalogues and even make purchases.
RCS is growing fast and there’s never been a better time to explore the technology. In this guide, we'll introduce RCS as a messaging channel and what it means for you.