Meeting multi-channel customer demand

A guide for the transport and logistics industry

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Downloads next icon Meeting multi-channel customer demand on the move

How to meet multi-channel customer demand on the move

The worlds of logistics and communications are converging. Cars are becoming connected, even driving themselves. And parcels are tracked second-by-second, providing useful information to the waiting customer. It’s clear where transport is going: towards an always-on, data-intensive, and service-driven future.

Customers, however, aren’t so predictable. 

If you’re not there on the right channels you’ll see customer dissatisfaction skyrocket at a critical moment.

In this guide we'll pinpoint the challenges transport needs to address in this multi-channel world, and share some ideas for solving them.