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        <title><![CDATA[Inside CM.com]]></title>
        <link>https://www.cm.com/en-ae/</link>
        <description><![CDATA[CM.com's official feed with the latest news, press releases, blogs, and insights on the future of conversational commerce, AI-driven customer engagement, messaging, and digital payments.]]></description>
        <language>en</language>
        <pubDate>Tue, 14 Apr 2026 21:01:07 +0200</pubDate>

                    <item>
                <title><![CDATA[Combat SMS Pumping (AIT) Fraud Effectively With CM.com]]></title>
                <link>https://www.cm.com/en-ae/blog/combat-sms-pumping-ait-fraude-effectively/</link>
                <description><![CDATA[In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! CM.com has built the perfect safeguard feature to protect your business endeavors from AIT fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>431ac609853772eaedeb5b63f6a5627d</guid>
                <pubDate>Wed, 01 Apr 2026 07:27:15 +0200</pubDate>
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                <title><![CDATA[From Iftar to Suhoor: When GCC Customers Are Most Active and Why Most Brands Aren't Ready?]]></title>
                <link>https://www.cm.com/en-ae/blog/from-iftar-to-suhoor-when-gcc-customers-are-most-active-and-why-most-brands-arent-ready/</link>
                <description><![CDATA[Ramadan doesn't pause customer activity. It relocates it.
While offices wind down and working hours shorten, something else is happening. Phones light up after Iftar. Carts fill at midnight. Questions arrive late at night about delivery windows, product availability, and order confirmations. According to YouGov's Ramadan 2026 consumer snapshot*, 37% of UAE residents are actively on social media in the evening window between 7pm and 10pm during Ramadan, with a second wave of activity continuing well past midnight in KSA.
Your customers are present and engaged. The question is whether your engagement setup is keeping up with them.
For most e-commerce brands in the GCC, the honest answer is: not quite. Not because teams aren't working hard, but because the systems, schedules, and tools most brands rely on were built for a different rhythm entirely.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Majd Al Jayyousi]]></author>
                <guid>0fde55eda513e97e360a9078dc0ed4b7</guid>
                <pubDate>Thu, 05 Mar 2026 10:25:36 +0100</pubDate>
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                <title><![CDATA[How Ramadan Reshapes Customer Engagement For GCC E-Commerce Brands]]></title>
                <link>https://www.cm.com/en-ae/blog/how-ramadan-reshapes-customer-engagement-for-gcc-e-commerce-brands/</link>
                <description><![CDATA[In the GCC, Ramadan does not slow conversations down, it reshapes when, how, and why they happen.
Many e-commerce brands still treat Ramadan as a short-term campaign window, adjusting working hours, adapting messaging, and increasing promotional activity for a limited time. But for customers, Ramadan is more than a campaign, it marks a shift in rhythm, expectations, and intent.

This disconnect in perspective is where customer experiences can start to break down.
Ramadan is not about increasing communication. It is about improving it through consistency, relevance, and cultural understanding across every interaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Majd Al Jayyousi]]></author>
                <guid>c570985b8e1adcb48e0f0398ce258136</guid>
                <pubDate>Fri, 20 Feb 2026 06:37:53 +0100</pubDate>
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                <title><![CDATA[CM.com Among The First Tech Companies To Achieve ISO 42001 Certification For Responsible AI]]></title>
                <link>https://www.cm.com/en-ae/press/among-the-first-tech-companies-to-achieve-iso-42001-certification-for-responsible-ai/</link>
                <description><![CDATA[Breda, January 6, 2026 – CM.com is among the first technology companies worldwide to obtain ISO 42001 certification, the international standard for the responsible development and management of artificial intelligence. With this milestone, CM.com positions itself as a European leader in AI governance, an area where many AI service providers are still not certified.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c06f95ab9399e3b11d81441ee911a770</guid>
                <pubDate>Wed, 07 Jan 2026 09:18:00 +0100</pubDate>
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                <title><![CDATA[AI Is Getting Smarter and More Independent. How Do You Stay in Control?]]></title>
                <link>https://www.cm.com/en-ae/blog/ai-is-getting-smarter-and-more-independent-how-do-you-stay-in-control/</link>
                <description><![CDATA[More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions.
This brings speed, efficiency, and relief from manual, repetitive work.

But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate.

This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>133e98388b3a99713124362df5222ef9</guid>
                <pubDate>Mon, 15 Dec 2025 08:02:13 +0100</pubDate>
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                <title><![CDATA[An eCommerce Christmas Carol: The Customer Journey in One Package]]></title>
                <link>https://www.cm.com/en-ae/blog/ecommerce-carol/</link>
                <description><![CDATA[' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to post-purchase customer care to turn holiday shoppers into loyal fans of your brand.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>50455c5842c85edee5a2366c630b1206</guid>
                <pubDate>Thu, 27 Nov 2025 05:14:26 +0100</pubDate>
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                <title><![CDATA[Convert Customer Conversations This Christmas: 5 Use Cases]]></title>
                <link>https://www.cm.com/en-ae/blog/conversational-christmas-engagement/</link>
                <description><![CDATA[The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalized ways. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. In this blog, we’ll explore how leveraging these channels can not only enhance customer satisfaction but also drive sales during the busiest time of the year.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>315333ccf4bafadbd7b149a44920790d</guid>
                <pubDate>Mon, 24 Nov 2025 10:02:20 +0100</pubDate>
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                <title><![CDATA[AI-agents in Real Estate: how to convert more leads and streamline the buyer journey]]></title>
                <link>https://www.cm.com/en-ae/blog/ai-agents-in-real-estate-streamline-inquiries-and-deliver-a-better-buyer-experience/</link>
                <description><![CDATA[In Dubai’s fast-paced real estate market, companies receive hundreds of property inquiries every day. Buyers expect instant answers about availability, pricing, financing options, and next steps, often outside business hours and in multiple languages. For real estate agents, this creates an enormous workload: qualifying leads, answering (repetitive) questions, scheduling viewings, and chasing prospects who have become unresponsive. Without automation and the right workflows, real estate companies risk losing both efficiency and valuable opportunities.

HALO, CM.com’s Agentic AI-powered platform, can transform these processes by streamlining the entire workflow. Besides, AI-agents work 24/7, deliver human-like responses, and handle inquiries instantly. They qualify leads, streamline routine tasks, and free up real estate agents to focus on what really matters: closing deals and building stronger client relationships.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>8a681c5f29262f6b644d86e8a4304ed1</guid>
                <pubDate>Mon, 13 Oct 2025 12:07:00 +0200</pubDate>
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                <title><![CDATA[AI Agents: The Accelerators of Conversational Commerce]]></title>
                <link>https://www.cm.com/en-ae/blog/ai-agents-the-accelerators-of-conversational-commerce/</link>
                <description><![CDATA[The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of interacting is now taking over e-commerce at high speed. For retailers, this is the moment to step in: the webshop as we know it—where customers have to actively search themselves—is giving way to personal conversations that directly lead to action.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>69223a593ea80442ca5e4dbd5c10fef4</guid>
                <pubDate>Thu, 18 Sep 2025 08:07:51 +0200</pubDate>
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                <title><![CDATA[From Chatbots to Virtual Agents: The Natural Evolution of Customer Interaction]]></title>
                <link>https://www.cm.com/en-ae/blog/chatbots-vs-virtual-agent/</link>
                <description><![CDATA[Chatbots have been a valuable tool in the automation journey, helping businesses handle simple tasks and provide instant responses to customers. However, as customer expectations evolve and business operations grow more complex, chatbots are no longer enough. The future lies in virtual agents: intelligent, autonomous systems that go beyond the limitations of chatbots to deliver seamless, personalized, and efficient interactions. This isn’t about choosing between two tools; it’s about embracing the natural evolution of automation. In this blog, we’ll explore how virtual agents differ from chatbots, why they represent the next step forward, and what they can deliver for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>b578003cddc0ab24131035abd388703c</guid>
                <pubDate>Tue, 16 Sep 2025 09:28:43 +0200</pubDate>
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                <title><![CDATA[From Selection to Success: How to Choose the Right AI Platform]]></title>
                <link>https://www.cm.com/en-ae/blog/from-selection-to-success-how-to-choose-the-right-ai-platform/</link>
                <description><![CDATA[An AI platform isn’t just another tool you purchase. It’s the foundation on which your organization operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the foundation you lay now is cohesive, scalable, and backed by solid governance and compliance.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>cc7020865df42e3d75645b4eead981e2</guid>
                <pubDate>Tue, 16 Sep 2025 09:26:19 +0200</pubDate>
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                <title><![CDATA[How Much Data Are You Missing?]]></title>
                <link>https://www.cm.com/en-ae/blog/missing-analytics-data/</link>
                <description><![CDATA[According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>6381697623973b451617ae15565b5d91</guid>
                <pubDate>Tue, 16 Sep 2025 06:55:25 +0200</pubDate>
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                <title><![CDATA[The Agentic AI Playbook: Unlock Ideas for Your New Digital Colleagues]]></title>
                <link>https://www.cm.com/en-ae/blog/the-agentic-ai-playbook-unlock-ideas-for-your-new-digital-colleagues/</link>
                <description><![CDATA[In a world where AI agents are becoming the norm, the real challenge isn’t understanding what they can do but imagining how they can work for you. AI Agents are more than just automation tools; they’re customizable digital colleagues, ready to take on roles tailored to your unique business needs. The possibilities are endless, but it’s not always easy to know where to start. It's time to spark your creativity. From streamlining niche processes to handling tasks you didn’t even realize could be automated, AI Agents can integrate seamlessly into your team. Here are some fresh ideas to inspire your next digital colleague.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Simone Dierdorp]]></author>
                <guid>b793b419369f330006d48f9f295560a5</guid>
                <pubDate>Wed, 27 Aug 2025 08:01:11 +0200</pubDate>
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                <title><![CDATA[CM.com Launches AI Voice Agent for Voice-Driven Customer Interaction]]></title>
                <link>https://www.cm.com/en-ae/press/ai-voice-agent-voice-driven-customer-interaction/</link>
                <description><![CDATA[Today, we're introducing AI Voice Agents: smart voice assistants that automatically handle customer inquiries and are available 24/7. This launch expands on our previously released Agentic AI platform HALO. With these fully automated voice assistants, organizations can handle customer inquiries naturally around the clock - without wait times or menu options.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d3b30ca31d895c72201fbf64fc725628</guid>
                <pubDate>Fri, 08 Aug 2025 10:56:46 +0200</pubDate>
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                <title><![CDATA[Optimize Your Marketing Strategy with CM.com’s Voice Solution]]></title>
                <link>https://www.cm.com/en-ae/blog/voice-for-marketing/</link>
                <description><![CDATA[Voice communication remains one of the most powerful ways to engage customers, build relationships, and drive conversions. In a world where customer expectations are higher than ever, businesses need a reliable, scalable, and intelligent Voice solution to stay ahead.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>606949e606f9fdad3d7798854a989f96</guid>
                <pubDate>Fri, 13 Jun 2025 09:25:35 +0200</pubDate>
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                <title><![CDATA[How to Build AI for the Future]]></title>
                <link>https://www.cm.com/en-ae/blog/build-ai-for-the-future/</link>
                <description><![CDATA[You start with one agent, and before you know it, you will have an entire agentic workforce! Plan ahead and future-proof your AI endeavors with seamless integrations and monitored control.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a318d8bd0665147c8957591d5858951a</guid>
                <pubDate>Tue, 22 Apr 2025 10:22:56 +0200</pubDate>
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                <title><![CDATA[Chatting with the Near Future: AI's New Role in the Customer Experience]]></title>
                <link>https://www.cm.com/en-ae/blog/chatting-with-the-near-future-about-ai/</link>
                <description><![CDATA[AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Wael Ali, our Regional Director MEA, on how these AI advancements are transforming customer interactions and enhancing the experience. With Wael's expertise and vision, discover the future of customer service and what it means for businesses today. Whether you're an AI enthusiast or just curious about the future, you won't want to miss these engaging insights!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>a105d7e8f96aab911fe2fb2e5ca087e5</guid>
                <pubDate>Wed, 19 Mar 2025 06:41:26 +0100</pubDate>
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                <title><![CDATA[Agentic AI Agents: Helping You Get Things Done]]></title>
                <link>https://www.cm.com/en-ae/blog/agentic-ai-agents/</link>
                <description><![CDATA[Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realize! Discover Agentic AI!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d61c6892c0aa6f59417f463af541a07f</guid>
                <pubDate>Mon, 10 Mar 2025 11:43:36 +0100</pubDate>
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                <title><![CDATA[How to Create AI Agents in Five Easy Steps]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-create-halo-agents/</link>
                <description><![CDATA[AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analyzing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>45c0f1d3e3e7feda6118133231dde444</guid>
                <pubDate>Mon, 10 Mar 2025 11:43:14 +0100</pubDate>
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                <title><![CDATA[Make Your Contact Page Irresistible: 8 Essential Tips for Improved Customer Service]]></title>
                <link>https://www.cm.com/en-ae/blog/contact-page-improvements/</link>
                <description><![CDATA[Your contact page is the ultimate business card for your customer service and provides a direct connection to your customer service team. It's a crucial part of the customer experience where you have the chance to significantly enhance the experience right away! To make this happen, the page needs to be well-designed. In this blog, you'll discover 8 steps you can take to make your contact page irresistible!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Simone Dierdorp]]></author>
                <guid>efd0fdbec764b55970e3d49fc22543c5</guid>
                <pubDate>Mon, 10 Mar 2025 11:39:01 +0100</pubDate>
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                <title><![CDATA[Mobile Identity Services: Know Your Users]]></title>
                <link>https://www.cm.com/en-ae/blog/mobile-identity-services/</link>
                <description><![CDATA[Verifying online users and accounts has become indispensable in today's business landscape. You want to know who has access to your (online) services and data, but even if you couldn't care less, rules and regulations will definitely care! Whether it's to protect yourself and your customers from harm, or making sure you abide by the local law - making sure you know who the person on the other end of the internet is, is paramount.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a957176e9a044d8b64f3f73f29fa40f9</guid>
                <pubDate>Fri, 06 Dec 2024 05:53:19 +0100</pubDate>
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                <title><![CDATA[Your One-Stop-Shop for Verification Services]]></title>
                <link>https://www.cm.com/en-ae/blog/verification-as-a-service/</link>
                <description><![CDATA[Securing online accounts, data and users is a must in business today. At least, if you don't want to end up as the next security breach headliner in the papers. But simply implementing a bunch of security measures isn't always enough. Loose apps and services become vulnerable for fraud, and are often cost-inefficient. That's why we now offer a one-stop-shop to safely secure your business: the Verification API.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>45d46c3b0f39ff18c3c5abd16c519b1f</guid>
                <pubDate>Fri, 29 Nov 2024 06:18:22 +0100</pubDate>
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                <title><![CDATA[From Casual Consumers to Loyal Fans: How to retain customers after White Friday]]></title>
                <link>https://www.cm.com/en-ae/blog/white-friday-customer-retention/</link>
                <description><![CDATA[White Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-White Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-White Friday? in this blog you learn how to keep customers engaged and coming back long after the rush is over.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>aed653ad1153084526efe553324dbbcb</guid>
                <pubDate>Fri, 22 Nov 2024 07:01:16 +0100</pubDate>
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                <title><![CDATA[Ads That Click to WhatsApp: What Are They and What Are the Benefits?]]></title>
                <link>https://www.cm.com/en-ae/blog/ads-that-click-to-whatsapp/</link>
                <description><![CDATA[Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>74fe81c6933d5004650c363bc08ef01c</guid>
                <pubDate>Mon, 18 Nov 2024 08:37:19 +0100</pubDate>
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                <title><![CDATA[Pushing Boundaries: The Path to Global Success]]></title>
                <link>https://www.cm.com/en-ae/blog/crossing-boundaries/</link>
                <description><![CDATA[By 2010, CM.com knew it was time to expand beyond our roots. What began in nightclubs had grown into a broader client base across various industries. It was time to push boundaries—both literally and figuratively. Here’s the story of our international journey, filled with challenges, triumphs, and lessons.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>446ea885446fe8401b318df5e136465a</guid>
                <pubDate>Sat, 26 Oct 2024 07:59:22 +0200</pubDate>
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                <title><![CDATA[Prevent Text Messaging Fraud and Simplify Verification Processes With Number Verify]]></title>
                <link>https://www.cm.com/en-ae/blog/number-verify/</link>
                <description><![CDATA[Customer communication via text messaging has become an integral part of the modern business landscape. In recent years however, criminals have figured out that they can abuse SMS communication to scam both your business and your customers out of data and money. But not to worry, there's a new, convenient, and fast verification method that can help secure your online accounts: Number Verify!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a4f7e4ee048ca654d3d73c41321c3221</guid>
                <pubDate>Thu, 24 Oct 2024 10:03:40 +0200</pubDate>
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                <title><![CDATA[The Art of Simplicity: Helping Your Customers Make Quick Decisions This White Friday]]></title>
                <link>https://www.cm.com/en-ae/blog/enable-quick-decisions-during-black-friday/</link>
                <description><![CDATA[White Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximize their sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries, and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during White Friday, optimizing everything from promotions to logistics and 24/7 customer service. Discover the best strategies to ensure a seamless experience and increase customer loyalty. Don’t fall behind this White Friday!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>a3527ef7a3302afb5aa9372f6f8e6f48</guid>
                <pubDate>Tue, 22 Oct 2024 11:06:51 +0200</pubDate>
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                <title><![CDATA[Multi-Factor Authentication Use Cases]]></title>
                <link>https://www.cm.com/en-ae/blog/multi-factor-authentication-use-cases/</link>
                <description><![CDATA[Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9dee3de78390ada6f431fad48dcf6596</guid>
                <pubDate>Tue, 22 Oct 2024 10:26:25 +0200</pubDate>
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                <title><![CDATA[CM.com’s Journey from DIY Solutions to a World-Class Operation]]></title>
                <link>https://www.cm.com/en-ae/blog/diy-solutions-to-world-class/</link>
                <description><![CDATA[What started as ClubMessage —  focused on SMS marketing for nightclubs — quickly evolved into a technology powerhouse capable of handling millions of messages. Within just five years, the company had not only built a vast reach among young people but also developed its own technology to manage high volumes of SMS traffic. This rapid growth saw CM.com become the Netherlands' largest SMS buyer, with its technology branching out into new sectors like television and banking. Let’s take a closer look at this journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e38e0bde5b1befe437cf7b5545591c7f</guid>
                <pubDate>Fri, 18 Oct 2024 08:03:17 +0200</pubDate>
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                <title><![CDATA[WhatsApp Business Platform: Pricing Changes in 2024 and 2025]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-platform-pricing/</link>
                <description><![CDATA[WhatsApp Pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced some upcoming pricing changes for 2024 and 2025. Find out what those changes mean for you!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bf00f1129fc7e65da9f7d2410da1ac45</guid>
                <pubDate>Mon, 23 Sep 2024 00:40:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlock Communication Excellence With CPaaS]]></title>
                <link>https://www.cm.com/en-ae/blog/unlock-communication-excellence-with-cpaas/</link>
                <description><![CDATA[Diving deeper into CM.com's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>13b87acd3a88b1737e1749c0b5b413dd</guid>
                <pubDate>Wed, 04 Sep 2024 06:29:50 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer Data Platforms: An Introductory Guide]]></title>
                <link>https://www.cm.com/en-ae/blog/customer-data-platform-guide/</link>
                <description><![CDATA[As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers a wow feeling.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>3e0950e653ba44b0e40906b03494acb7</guid>
                <pubDate>Sun, 18 Aug 2024 08:51:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Will You Join Me at Highstreet?]]></title>
                <link>https://www.cm.com/en-ae/blog/will-you-join-me-at-highstreet/</link>
                <description><![CDATA[Picture this: you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>085d00998311f486855aacc7f3e48dbb</guid>
                <pubDate>Fri, 05 Jul 2024 07:15:53 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to get the WhatsApp Business Green Tick Badge]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-get-whatsapp-business-greentick/</link>
                <description><![CDATA[The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>690a2998e070771a4fe72b37c47d3ddf</guid>
                <pubDate>Tue, 25 Jun 2024 07:31:32 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Ways to Optimize the Customer Experience With WhatsApp Business]]></title>
                <link>https://www.cm.com/en-ae/blog/10-ways-to-use-whatsapp-business/</link>
                <description><![CDATA[WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>68babc902ddbca7721127873fc1aa230</guid>
                <pubDate>Mon, 24 Jun 2024 07:12:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[17 SMS Customer Service Templates to Use Today]]></title>
                <link>https://www.cm.com/en-ae/blog/customer-service-templates-to-use-today/</link>
                <description><![CDATA[Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>20008372c9a0c006f93d8e2afa63ccb4</guid>
                <pubDate>Fri, 21 Jun 2024 07:29:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Effectively Use SMS for Late Payments]]></title>
                <link>https://www.cm.com/en-ae/blog/sms-for-late-payments/</link>
                <description><![CDATA[Organizations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>89c69c8b9a7a0292fa381b96a4e13467</guid>
                <pubDate>Wed, 19 Jun 2024 07:22:32 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Streamline Your Business to Success with SMS Notifications]]></title>
                <link>https://www.cm.com/en-ae/blog/sms-reminders-notifications/</link>
                <description><![CDATA[Appointment no-shows, delivery delays, abandoned online shopping carts, late payments - all of the above can be quite the headache for many businesses. SMS notifications offer a solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d11d43790edb4f462769ec4c25cacd84</guid>
                <pubDate>Thu, 13 Jun 2024 08:49:26 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Secure Your Business With SMS OTPs and Alerts]]></title>
                <link>https://www.cm.com/en-ae/blog/sms-security-otp-alerts/</link>
                <description><![CDATA[In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information, and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cyber crime.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cdf831cc07c43bce9216396fe9c71783</guid>
                <pubDate>Thu, 13 Jun 2024 08:47:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimize the Customer Experience with Valuable Insights and Direct Live Support via SMS]]></title>
                <link>https://www.cm.com/en-ae/blog/sms-customer-support-feedback/</link>
                <description><![CDATA[Add SMS to your contact center and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing that important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>10d80366a951778279942ab7c8dc0291</guid>
                <pubDate>Thu, 13 Jun 2024 08:40:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Quality Customer Engagement With WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/en-ae/blog/quality-customer-engagement-whatsapp-business-platform/</link>
                <description><![CDATA[We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a4ebd8117a7192bfa1ed3c607eda94a2</guid>
                <pubDate>Mon, 27 May 2024 08:49:39 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Happy Clients, Happy Agents: the Platform Effect in Customer Service]]></title>
                <link>https://www.cm.com/en-ae/blog/the-platform-effect/</link>
                <description><![CDATA[As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>14125ca2d7d3c029c4b011c2e6d0a882</guid>
                <pubDate>Tue, 07 May 2024 09:02:18 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-vs-facebook-messenger/</link>
                <description><![CDATA[WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7451ba5490a023b51c0e113c613605fc</guid>
                <pubDate>Wed, 27 Mar 2024 07:16:37 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Improve Your Delivery Service With SMS Notifications]]></title>
                <link>https://www.cm.com/en-ae/blog/improve-order-delivery-sms-notifications/</link>
                <description><![CDATA[If you're active in today's transport and/or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1a4d4533277e3434bd4485105d8705f3</guid>
                <pubDate>Fri, 01 Mar 2024 05:50:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS for eCommerce - Create a Successful eCommerce Strategy With SMS]]></title>
                <link>https://www.cm.com/en-ae/blog/sms-ecommerce/</link>
                <description><![CDATA[Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via those powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your succes. Read all about how you can use SMS to elevate your customer contact, drive sales and create that  loyal customer base.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ee7d1d939ada96e5249d6d4fc09fe446</guid>
                <pubDate>Fri, 01 Mar 2024 05:34:18 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Popular Is SMS in 2024 and What Is Its Added Value for Business?]]></title>
                <link>https://www.cm.com/en-ae/blog/how-popular-is-sms/</link>
                <description><![CDATA[SMS is one of the oldest text messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic in its features- plain text messages, not fluff, and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value to modern business communication.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f451977fd6d6014c06be30b3d6524ae2</guid>
                <pubDate>Fri, 01 Mar 2024 05:25:41 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Benefits of A2P Messaging for Business]]></title>
                <link>https://www.cm.com/en-ae/blog/benefits-a2p-messaging/</link>
                <description><![CDATA[Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) is one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it’s probably touched your life several times in the last week alone. Let’s see why A2P remains relevant as a messaging technology today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6c716c62915dbce9bc41d0dad3e4adcb</guid>
                <pubDate>Sun, 25 Feb 2024 05:26:51 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Do You Want an Open Rate of 98% For Your Marketing Campaigns?]]></title>
                <link>https://www.cm.com/en-ae/blog/open-rate-marketing-campaigns/</link>
                <description><![CDATA[The success of any marketing campaign rides on your open rate. If no one opens your marketing content, then generating new business will become futile. There are a plethora of ways to influence open rates. That’s why so many A/B tests are performed on titles, images, colors, and content. But what channel is the best performer when it comes to getting eyes on your brand?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>a2b130ffb4fc089c07a1f6bcb2b9f0a5</guid>
                <pubDate>Fri, 09 Feb 2024 05:36:28 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Drive Engagement and Convert Your Conversations With WhatsApp Carousel]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-carousel/</link>
                <description><![CDATA[Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>be096c9624f8456e46e087e04887dd3a</guid>
                <pubDate>Tue, 06 Feb 2024 07:09:18 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Flexible, Functional, and Rich Interactions with WhatsApp Flows]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-flows/</link>
                <description><![CDATA[WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f83ced3a7645de84a35692a44efb3c31</guid>
                <pubDate>Mon, 05 Feb 2024 08:36:58 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Grow your business with Marketing Messages during Ramadan and Eid season]]></title>
                <link>https://www.cm.com/en-ae/blog/grow-your-business-with-marketing-messages-during-ramadan-and-eid-season/</link>
                <description><![CDATA[Retailers prepare for Ramadan Season like no other, for it carries particular importance in the Middle East region. Beyond its religious significance, it serves as a prime shopping season of triggered volume sales offering a favorable moment for retailers to reach customers and establish their presence. Retailers engage in fierce competition to gain visibility, and thrive to exceed customer expectations to distinguish themselves and drive conversions. The substantial increase in online engagement throughout this season provides brands with an opportunity to establish connections with their customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Majd Al Jayyousi]]></author>
                <guid>a5a83f11747878e5d55b73af80a4123c</guid>
                <pubDate>Thu, 01 Feb 2024 10:45:04 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Tips to Help Prevent Fraud in SMS and Voice Traffic]]></title>
                <link>https://www.cm.com/en-ae/blog/prevent-fraud-sms-voice-traffic/</link>
                <description><![CDATA[With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d3bfe0f0e1378716ae026156bef57af3</guid>
                <pubDate>Thu, 11 Jan 2024 08:26:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Protect Your Customers Against A2P Messaging Fraud]]></title>
                <link>https://www.cm.com/en-ae/blog/a2p-messaging-threats-for-your-customers/</link>
                <description><![CDATA[Protecting your data, and the data of your customers, is top priority for most modern  companies. And it should be! Now that A2P (application-to-person) messaging is bigger than ever, A2P messaging fraud is also on the rise. As a business, you can protect yourself against threats by implementing certain security measures, but you're not the only target. Criminals will also attempt to scam or deceive your customers! Let's take a look at the types of A2P messaging fraud your customers can face, and what measures can be taken against them.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>19eab938c2bca4c8e9a2fcc1c1aa2962</guid>
                <pubDate>Thu, 11 Jan 2024 08:21:37 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs SMS: A Comparison For Businesses]]></title>
                <link>https://www.cm.com/en-ae/blog/sms-vs-whatsapp-a-comparison-from-a-business-perspective/</link>
                <description><![CDATA[WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>79117f2e6465bd2b8374268a2f275f35</guid>
                <pubDate>Thu, 11 Jan 2024 08:16:54 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to build a great chatbot experience]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-build-a-great-chatbot-experience/</link>
                <description><![CDATA[Having a chatbot on your website or social channels is a good start. After all, it shows that you care about delivering a great experience to your customers, and you want them to be able to contact you in a way that’s convenient for them. However, if that chatbot doesn’t provide a great customer experience, it can instantly undo much of that goodwill. A chatbot is only as good as the answers it offers. Here are four key chatbot components you need to consider.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>284f434ca2eaffe166e6fa034a1704ed</guid>
                <pubDate>Thu, 04 Jan 2024 08:40:38 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How AI chatbots can increase sales and reduce costs]]></title>
                <link>https://www.cm.com/en-ae/blog/ai-chatbots-increase-sales-reduce-costs/</link>
                <description><![CDATA[With increased consumer and business choice comes increased pressure on sales teams. Now more than ever, it’s vital to ensure leads are qualified and every sales team member is maximising their chances of converting. Equally, cross-selling to existing customers and growing revenue per user is crucial to building incremental revenue. So how can you generate a large volume of leads, qualify them and ensure your team is only going after those leads most likely to convert?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>9d1dfa96ef663e5ed74f8acb0d938278</guid>
                <pubDate>Thu, 04 Jan 2024 08:36:08 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-cloud-api-vs-whatsapp-on-premise-api/</link>
                <description><![CDATA[WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>aa9de18010ae8275467eab9c05c109f1</guid>
                <pubDate>Wed, 03 Jan 2024 10:35:26 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What are the differences between NLP, NLU and NLG?]]></title>
                <link>https://www.cm.com/en-ae/blog/what-are-nlp-nlu-nlg/</link>
                <description><![CDATA[Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are technologies that are evolving fast. You may have heard of NLP, but what about its close relatives, NLU and NLG?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>af31d1950b05ef92b472cbceb173f902</guid>
                <pubDate>Tue, 02 Jan 2024 09:10:24 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Chatbot Examples For Great Customer Experiences]]></title>
                <link>https://www.cm.com/en-ae/blog/chatbot-examples-customer-experiences/</link>
                <description><![CDATA[People use chatbots for various reasons, with “productivity” as the key
motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>12c6ed98f7552caf628d050574ebe4b5</guid>
                <pubDate>Tue, 02 Jan 2024 08:55:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Generative AI Supercharges your Customer Service?]]></title>
                <link>https://www.cm.com/en-ae/blog/ai-customer-service/</link>
                <description><![CDATA[Meeting customer expectations remains customer service's biggest challenge. Speed, convenience, and qualitative assistance seem to be the most important aspects to achieve this. With the power of AI, customer questions can be identified, categorized, and resolved more quickly. Besides, your organization is continuously fed with data to improve the entire customer journey. Learn more about the Power of AI for Customer Service in this blog.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ae075fe03eb72d3e1dee96a96cd02cc7</guid>
                <pubDate>Tue, 02 Jan 2024 08:30:25 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost White Friday Sales with WhatsApp, Instagram and Facebook]]></title>
                <link>https://www.cm.com/en-ae/blog/white-friday-sales-whatsapp-instagram-facebook/</link>
                <description><![CDATA[White Friday stands out as one of the most anticipated shopping events of the year, with online sales growing to $70.9 billion globally in 2023. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Jessica de Korte]]></author>
                <guid>7cf3356b6426fe48147ee5004102898e</guid>
                <pubDate>Tue, 31 Oct 2023 13:13:40 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why SMS remains as essential as ever for White Friday]]></title>
                <link>https://www.cm.com/en-ae/blog/sms-white-friday/</link>
                <description><![CDATA[One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to White Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>830d9a94f06926547e80e5c437623006</guid>
                <pubDate>Mon, 23 Oct 2023 12:17:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Two Factor Authentication (2FA) on Different Messaging Channels]]></title>
                <link>https://www.cm.com/en-ae/blog/two-factor-authentication-on-different-messaging-channels/</link>
                <description><![CDATA[Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>19c700eaa299051ed9561e51d0219b94</guid>
                <pubDate>Thu, 12 Oct 2023 11:50:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Facebook Marketing Messages]]></title>
                <link>https://www.cm.com/en-ae/blog/introducing-facebook-marketing-messages/</link>
                <description><![CDATA[Social media plays a central role in modern-day customer engagement. Personalized messages on the favorite messaging platforms of your customers will skyrocket the customer experience and grow brand loyalty. Meta now introduced a new way to market to your audience: via Facebook Messenger.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ff4a04f9029b32b093648ef9f9b05008</guid>
                <pubDate>Wed, 11 Oct 2023 13:07:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com integrates Generative AI into its platform to increase efficiency for business users]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-integrates-generative-ai/</link>
                <description><![CDATA[CM.com introduces major updates to its conversational AI platform, Conversational AI Cloud, and its CCaaS solution, Mobile Service Cloud. The new features include Generative AI for generating conversational content, a completely overhauled intent classification recognition engine, and conversation summaries from bot to human.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ca767b5845219b353d000ff34df6a474</guid>
                <pubDate>Fri, 06 Oct 2023 08:37:32 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Celebrates Launch of Generative AI Engine: Revolutionizing Customer Engagement]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-celebrates-launch-of-generative-ai-engine/</link>
                <description><![CDATA[Breda, Netherlands, September 15, 2023 - CM.com, a global leader in conversational commerce solutions, is pleased to announce the successful launch of its innovative Generative AI capabilities. This release represents the latest advancement in CM.com’s ongoing AI investment efforts.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b799bc090d5ac96358ba29f3d80ed132</guid>
                <pubDate>Thu, 28 Sep 2023 12:58:28 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business One Time Passwords: What They Are and How to Use Them.]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-otp/</link>
                <description><![CDATA[Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3e8d3e4b9103df50d090ab8a92615f9f</guid>
                <pubDate>Tue, 26 Sep 2023 10:23:48 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is a WhatsApp Chatbot, and How Do You Build One in WhatsApp Business?]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-chatbot/</link>
                <description><![CDATA[WhatsApp Business and chatbots have skyrocketed as channels for brands to communicate with customers, and there are no signs of slowing down; There are currently around 2 billion active users on WhatsApp in more than 180 countries, and the numbers are still growing! A chatbot on WhatsApp can hugely benefit your business communication. In this blog, we'll explore the true value of WhatsApp Chatbots and how to build one.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>69b60b11e035bafa6e1a75fefae9de04</guid>
                <pubDate>Wed, 13 Sep 2023 06:34:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Omnichannel Chatbots: Create Once, Offer Everywhere]]></title>
                <link>https://www.cm.com/en-ae/blog/omnichannel-chatbots/</link>
                <description><![CDATA[Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>72fcd0b03965aaff423c20d25c5d139a</guid>
                <pubDate>Wed, 13 Sep 2023 02:32:50 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is a WhatsApp Opt-in and Why Do I Need It?]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-opt-in/</link>
                <description><![CDATA[WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, businesses must first receive consent to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>51e0e6dcf3b17bdd715ebf5e630023d0</guid>
                <pubDate>Thu, 17 Aug 2023 13:11:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform Conversation Categories]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-platform-conversation-categories/</link>
                <description><![CDATA[WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>26270d50bd2e0bd13f5ea594d0e6c5e3</guid>
                <pubDate>Tue, 15 Aug 2023 06:40:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business Message Templates?]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-use-whatsapp-business-message-templates/</link>
                <description><![CDATA[There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>3fa3e23e42f39339b0a5d646b0b4718c</guid>
                <pubDate>Tue, 15 Aug 2023 06:38:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Features to Boost Your eCommerce Business]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-features/</link>
                <description><![CDATA[WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>988798bb149eb068c07a4d6ac1f16c76</guid>
                <pubDate>Tue, 15 Aug 2023 05:12:55 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How chatbots can empower real estate associations to deliver exceptional customer experiences]]></title>
                <link>https://www.cm.com/en-ae/blog/chatbots-real-estate-associations/</link>
                <description><![CDATA[Keeping your promises to customers is important. We look at how automation can impact the entire customer journey for real estate associations and their customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c62774df2cdafca1d6c4251a2c5e37b5</guid>
                <pubDate>Thu, 06 Jul 2023 01:55:20 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Research on Personalization: Are Retailers Getting It Right?]]></title>
                <link>https://www.cm.com/en-ae/press/retail-personalization-research/</link>
                <description><![CDATA[Consumers today expect personalized experiences throughout their customer journey. Numerous retailers are falling short of meeting these expectations, but a recent study conducted by CM.com sheds light on the potential for improving overall brand perception by enhancing consumer experiences with personalization opportunities.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>692e102a4bc5cc56db2014b4744ba4ba</guid>
                <pubDate>Mon, 03 Jul 2023 07:34:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix]]></title>
                <link>https://www.cm.com/en-ae/blog/event-visitor-support-dutch-grand-prix/</link>
                <description><![CDATA[When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>dac8d751148cc01676fc44c8d6faac61</guid>
                <pubDate>Fri, 30 Jun 2023 07:35:23 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Ticketing as First Touchpoint of the Formula 1 Heineken Dutch Grand Prix Fan Experience]]></title>
                <link>https://www.cm.com/en-ae/blog/ticketing-as-first-touchpoint-of-the-ultimate-fan-experience/</link>
                <description><![CDATA[Ticketing is the first touch point of the total experience for every event, so also for the Formula 1 Dutch Grand Prix. That's why you want it to run smoothly so that everyone who can get a ticket looks forward to their visit. However, due to the immense popularity of Formula 1, there is a lot of interest in tickets for this event - more than there are actual tickets. Therefore, the Dutch Grand Prix was looking for an innovative ticketing system to help them manage ticket allocation smoothly, and CM.com offered the solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>bc89eeced41a18e9aa5a28a9bd50c3b6</guid>
                <pubDate>Fri, 30 Jun 2023 05:41:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-enhance-sports-event-fan-engagement/</link>
                <description><![CDATA[What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b42af21d8c3fc4b2335cb08b514a613c</guid>
                <pubDate>Fri, 30 Jun 2023 03:38:15 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com's Next Steps into Generative AI: Upcoming Releases for 2023]]></title>
                <link>https://www.cm.com/en-ae/blog/next-steps-generative-ai/</link>
                <description><![CDATA[The market for generative AI has experienced significant growth, with over $14.8 billion of venture capital invested in startups building their products on Large Language Models like OpenAI’s ChatGPT and other generative AI tools. The space is witnessing a boom, evident from the high number of website domain registrations in the field every week. The key challenge for most companies is to find out what’s going to propel their businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>72d495537b5cc47fdc7363a44653fb40</guid>
                <pubDate>Thu, 22 Jun 2023 09:05:55 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Instagram Marketing Messages]]></title>
                <link>https://www.cm.com/en-ae/blog/increase-conversion-with-instagram-marketing-messages/</link>
                <description><![CDATA[Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4a35ddfa4add5f9ae5a986e2cfac8c12</guid>
                <pubDate>Fri, 19 May 2023 11:15:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Proptech?]]></title>
                <link>https://www.cm.com/en-ae/blog/what-is-proptech/</link>
                <description><![CDATA[The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b903566b8e023a63dc1508c455803813</guid>
                <pubDate>Tue, 02 May 2023 05:56:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak Moments in eCommerce: How to Keep Your Customer Service on Point]]></title>
                <link>https://www.cm.com/en-ae/blog/peak-moments-ecommerce-customer-service/</link>
                <description><![CDATA[Customer service is important year-round, but the pressure is even higher when eCommerce high season is here. More orders will come in, and that means more interactions. This blog article is for all people (a.k.a. heroes) working in eCommerce customer service. At the end of this blog, you will know how to prepare and keep customer service at the best level possible. We dive into solutions and challenges that may be common but deserve your attention. Keep reading because: Q4 is coming!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cea7b0e571cf68c8cb727a040695126c</guid>
                <pubDate>Fri, 14 Apr 2023 11:34:45 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Healthy Conversations for Happy Patients]]></title>
                <link>https://www.cm.com/en-ae/blog/healthy-conversations-for-happy-patients/</link>
                <description><![CDATA[Recent years have sparked a big (technological) growth in the operational healthcare journey. In fact, 64% of EU health care providers reported that their organization had increased its adoption of digital technologies to provide virtual support for patients. But how do you adopt the right technology to help your patients? What is needed to have healthy conversations with happy patients?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>84d1478b051ca758396f183a8f87769f</guid>
                <pubDate>Wed, 12 Apr 2023 02:08:02 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Implementing Large Language Models and Generative AI, CM.com’s first features]]></title>
                <link>https://www.cm.com/en-ae/blog/generative-ai-first-features/</link>
                <description><![CDATA[Today CM.com has introduced a major release for its Conversational AI Cloud and Mobile Service Cloud. In our Conversational AI Cloud, we introduced generative AI for generating conversational content and completely overhauled the way we do intent classification, further improving Conversational AI Cloud’s multi-engine NLU. Meanwhile, our teams have been working hard to introduce conversation summaries in CM.com’s Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4bf00fd2126465402eea5ee0b36d60f1</guid>
                <pubDate>Tue, 21 Mar 2023 11:15:49 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Let’s Talk about the Benefits of Integrating a Chatbot with your Current Tech Stack]]></title>
                <link>https://www.cm.com/en-ae/blog/ecommerce-chatbot-integrations/</link>
                <description><![CDATA[At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>bbfe597adc536cbece3cff767ea61966</guid>
                <pubDate>Tue, 28 Feb 2023 09:19:29 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlocking the Potential of ChatGPT and Large Language Models: A Product Manager's Perspective]]></title>
                <link>https://www.cm.com/en-ae/blog/chatgpt-llms-potential/</link>
                <description><![CDATA[With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, it acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com for our Conversational AI Solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e166df6c5d5d0fcb0aa890df6fe6e347</guid>
                <pubDate>Tue, 28 Feb 2023 09:17:48 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To Grow an Audience and Build Customer Relationships with WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/en-ae/blog/grow-audience-whatsapp-entry-points/</link>
                <description><![CDATA[Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>eed69f857c73542ab3b3a09d995af47e</guid>
                <pubDate>Fri, 27 Jan 2023 13:16:18 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Popular Is WhatsApp in 2023 and How Can It Benefit Your Business?]]></title>
                <link>https://www.cm.com/en-ae/blog/how-popular-is-whatsapp/</link>
                <description><![CDATA[Did you know WhatsApp can add value to your business? Get your message out there and benefit from this immensely popular messaging channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>322948bbee7064e77182ed9df154fd5f</guid>
                <pubDate>Fri, 27 Jan 2023 12:55:58 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Showcase Your Products With WhatsApp Business Product Messages]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-product-messages/</link>
                <description><![CDATA[You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>eb86866f298ecd2cc7081b5827ac601c</guid>
                <pubDate>Thu, 26 Jan 2023 07:30:13 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase Your Conversions Rate With WhatsApp Business Assisted Sales]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-assisted-sales/</link>
                <description><![CDATA[You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>00a78cb59230c0e41a754deaeb80fe5f</guid>
                <pubDate>Thu, 26 Jan 2023 06:38:32 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business for Service Automation]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-service-automation/</link>
                <description><![CDATA[The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f01edf8276b7b83bcf5a0217cc28d5bd</guid>
                <pubDate>Wed, 25 Jan 2023 13:48:52 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp for Tracking and Order Updates]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-tracking-order-updates/</link>
                <description><![CDATA[Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e08f69401013eefce2c1539c67a1a827</guid>
                <pubDate>Wed, 25 Jan 2023 13:43:11 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Collect Customer Feedback With WhatsApp Business]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-for-customer-feedback/</link>
                <description><![CDATA[Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e0475d7b7810c4cfdc5f1e55a9c66424</guid>
                <pubDate>Wed, 25 Jan 2023 13:39:12 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How WhatsApp Business Can Help With Abandoned Carts Recovery]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-abandoned-carts/</link>
                <description><![CDATA[Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>6e5c0b6ec8e7e4752a30ea988ddf1950</guid>
                <pubDate>Wed, 25 Jan 2023 13:32:12 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase Conversion With Promotional Messages on WhatsApp]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-during-sales-periods/</link>
                <description><![CDATA[In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that peak sales periods like White Friday and the Holiday Season can be something of an overwhelming experience for consumers around the world. Feeling overwhelmed by irrelevant information from companies that doesn't match their personal needs and desires, it's no surprise people might want to switch off their phones, radios, and televisions, tuning out all forms of marketing until the sales peak season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>e0b962138a46ac7da9c5e97ce03caf21</guid>
                <pubDate>Wed, 25 Jan 2023 13:05:13 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business for Conversational Commerce?]]></title>
                <link>https://www.cm.com/en-ae/blog/conversational-commerce-whatsapp-business/</link>
                <description><![CDATA[Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>504ffcade5d8f63b2bfa2660f46e574c</guid>
                <pubDate>Wed, 25 Jan 2023 12:46:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is a WhatsApp Newsletter and How Does It Work?]]></title>
                <link>https://www.cm.com/en-ae/blog/what-is-whatsapp-newsletter/</link>
                <description><![CDATA[WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>ee18f441d810546b07c9a207ba4d4faf</guid>
                <pubDate>Wed, 25 Jan 2023 12:41:59 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Meet Customer Demand on the Move]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-meet-customer-demand-on-the-move/</link>
                <description><![CDATA[Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organization. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>1db6d2268317ddadc67016b40fd3c7f9</guid>
                <pubDate>Tue, 17 Jan 2023 08:20:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Future of Customer Service Starts with Multidisciplinary Teams]]></title>
                <link>https://www.cm.com/en-ae/blog/multidisciplinary-teams/</link>
                <description><![CDATA[86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand — forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>c8f37acdb274366dd77ff1392e63e060</guid>
                <pubDate>Tue, 17 Jan 2023 08:07:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Design and Customize Your Website Chatbot Without Coding]]></title>
                <link>https://www.cm.com/en-ae/blog/design-customize-website-chatbot/</link>
                <description><![CDATA[Chatbots can be a gold mine, but doesn’t it require much effort? Don’t worry; there’s no need to hassle your developers. You can design and implement a no-code chatbot on your website. In this article, you’ll find out why you’d want a chatbot and how it can look on your website.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>9d932bc406c034da350e55fe57b6a987</guid>
                <pubDate>Fri, 06 Jan 2023 10:10:05 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost Your Sales With WhatsApp Business Product Messages]]></title>
                <link>https://www.cm.com/en-ae/blog/boost-sales-with-product-messages-whatsapp-business/</link>
                <description><![CDATA[Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimize your WhatsApp Business usage with Product Messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9b6ab4eac17f7e0868ea8dc836c12e2d</guid>
                <pubDate>Thu, 05 Jan 2023 14:07:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Five Ways to Optimize Customer Service in the Leisure Industry]]></title>
                <link>https://www.cm.com/en-ae/blog/customer-service-in-leisure/</link>
                <description><![CDATA[The leisure industry is undergoing a tremendous shift in how service providers – be it sports stadiums, venues, or events organizers - communicate with their visitors, especially regarding customer service and guest interaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>96cacd01f4b0fc5fdde3eb2d562185c5</guid>
                <pubDate>Thu, 29 Dec 2022 11:41:37 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Valuable Customer Engagement for Effective Logistics and Durable Customer Relations]]></title>
                <link>https://www.cm.com/en-ae/blog/valuable-customer-engagement-for-effective-logistics-and-durable-customer-relations/</link>
                <description><![CDATA[With millions of packages being delivered worldwide on a daily basis, communications have become an integral part of the world of logistics. If there is one thing that customers want, it's helpful information about their packages. Did the order succeed? When will it arrive? How can it be returned? If you’re not engaging them on the right channels—the ones they want to use—you’ll see customer dissatisfaction skyrocket at critical moments. So how do you prevent that? Let's take a look at the many different touchpoints and interactions within the delivery journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0b32558d955e4148eb08915d1b09c324</guid>
                <pubDate>Thu, 29 Dec 2022 11:25:01 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Personalizsation in eCommerce: there's more than 'Hi John']]></title>
                <link>https://www.cm.com/en-ae/blog/ecommerce-personalization/</link>
                <description><![CDATA[Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>5f5370a7d8eaa4e47124302d158f2865</guid>
                <pubDate>Thu, 29 Dec 2022 11:12:24 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbot examples: how chatbots can benefit different industries]]></title>
                <link>https://www.cm.com/en-ae/blog/chatbot-examples-industries/</link>
                <description><![CDATA[Chatbots have transformed both customer service operations and customer service experience. They help to reduce costs while harnessing important data insights. Bots enable businesses to scale and streamline support and boost lead generation. Plus, they help busy brands deliver a personalized service no matter what volume of inquiries they are dealing with. Let’s take a look at some AI chatbot use cases for three business sectors]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4b1ae64e2999103a0581ef0adf25cb9a</guid>
                <pubDate>Thu, 29 Dec 2022 11:02:26 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why You Need a Customer Data Platform?]]></title>
                <link>https://www.cm.com/en-ae/blog/why-you-need-a-customer-data-platform/</link>
                <description><![CDATA[From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7fe2969758c6e4ade2766f5b1adb4336</guid>
                <pubDate>Thu, 29 Dec 2022 09:29:15 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Offering Customer Support by Phone Is Essential]]></title>
                <link>https://www.cm.com/en-ae/blog/why-phone-support-is-essential/</link>
                <description><![CDATA[Who says Gen Z and millennials don’t like to pick up the phone and call? In many cases, the telephone is the preferred customer support contact method for 69% of consumers of all ages. At the same time, Google searches for “phone number customer service” in the US have continued to increase steadily over the past five years.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d9ee8a41f237a0f275961f7dfb8458df</guid>
                <pubDate>Thu, 29 Dec 2022 09:20:40 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get the Perfect Practice: The Role of WhatsApp in Healthcare]]></title>
                <link>https://www.cm.com/en-ae/blog/get-the-perfect-practice-the-role-of-whatsapp-in-healthcare/</link>
                <description><![CDATA[Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>98ae7f89df8385b58e88664d61d954c0</guid>
                <pubDate>Wed, 02 Nov 2022 08:47:07 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why WhatsApp Business is a Brilliant eCommerce Solution]]></title>
                <link>https://www.cm.com/en-ae/blog/why-whatsapp-business-is-a-brilliant-ecommerce-solution/</link>
                <description><![CDATA[It's known as "the world's most popular messaging app", with good reason. The sheer volume of active daily users on WhatsApp is mind-boggling; 2 billion at the last count, with predictions of reaching 3.5 billion by 2025.

It's little wonder that it forms the backbone of 21st-century communication, with over 100 billion messages sent each day between a cross-section of demographics.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b96b696f0ae22302679f0ef9c631edbb</guid>
                <pubDate>Sun, 30 Oct 2022 11:01:20 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Questions About Voice in Mobile Service Cloud]]></title>
                <link>https://www.cm.com/en-ae/blog/questions-voice-mobile-service-cloud/</link>
                <description><![CDATA[Thinking of customer service, the first image that comes to mind is people with headsets in a call center. Those days are gone – with all messaging channels playing a vital role in our daily lives, the call center has evolved into a contact center. We expect to communicate with companies as we do with friends and family. Sometimes a quick chat will do, while another time you prefer a phone conversation. At CM.com we understand this. That’s why we’ve added Voice as a channel to Mobile Service Cloud: connecting customers and companies via phone, and any messaging channel. In this article, you’ll find out more about Voice in Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>723bd8b501b51442ae413bed10c48253</guid>
                <pubDate>Fri, 21 Oct 2022 14:03:27 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com named an ‘Established Leader’ in Juniper Research's CDP Vendor Competitor Leaderboard]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-named-an-established-leader-in-juniper-researchs-cdp-vendor-competitor-leaderboard/</link>
                <description><![CDATA[Juniper Research’s Competitor Leaderboard: CDP Vendors places CM.com as one of 14 leaders in the market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>73fe11fcaf6f54a02263e397290a251f</guid>
                <pubDate>Tue, 18 Oct 2022 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com launches Voice in Mobile Service Cloud]]></title>
                <link>https://www.cm.com/en-ae/press/launching-voice-in-mobile-service-cloud/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, launches Voice as a channel in Mobile Service Cloud, to connect customers and companies via phone, and any messaging channel.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fcf3fa96f97fcb8056a357ee57b189df</guid>
                <pubDate>Wed, 05 Oct 2022 14:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use the WhatsApp Business solution in Travel & Hospitality]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-use-the-whatsapp-business-solution-in-travel-hospitality/</link>
                <description><![CDATA[In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>68cb8393d512a756c5184123329b2453</guid>
                <pubDate>Fri, 09 Sep 2022 15:13:07 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use the WhatsApp Business solution in Logistics]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-use-the-whatsapp-business-solution-in-logistics/</link>
                <description><![CDATA[In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Logistics sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimising the customer journey?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e3643ec165a18f9b88d0d8102e2bbf00</guid>
                <pubDate>Fri, 09 Sep 2022 14:52:30 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use the Whatsapp Business Platform in Retail and eCommerce]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-use-the-whatsapp-business-solution-in-retail-ecommerce/</link>
                <description><![CDATA[In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, discover how the WhatsApp Business Platform reduces pressure on customer support, and offers a more personalized shopping experience for your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d1371adb855a856a4e7c2232092d7906</guid>
                <pubDate>Fri, 09 Sep 2022 10:47:24 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution]]></title>
                <link>https://www.cm.com/en-ae/blog/mobile-marketing-cloud-mobile-service-cloud-integration/</link>
                <description><![CDATA[Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>4d6e2241cf972aeb1dbe743d4e7bc086</guid>
                <pubDate>Fri, 19 Aug 2022 10:04:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper recognizes CM.com as leader in CCaaS market]]></title>
                <link>https://www.cm.com/en-ae/press/juniper-leader-ccaas/</link>
                <description><![CDATA[Juniper Research ranks CM.com, the market leader in conversational interfaces, as a leader in the Contact Center-as-a-Service (CCaaS) market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>69ac132a75a3e971cf1cdbaab0589699</guid>
                <pubDate>Wed, 17 Aug 2022 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Optimize Customer Relations via Instagram's Direct Messages]]></title>
                <link>https://www.cm.com/en-ae/blog/optimize-customer-relations-instagram-direct-messages/</link>
                <description><![CDATA[Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>16959f1b50d7f1aff53e9aa454d3272d</guid>
                <pubDate>Wed, 27 Jul 2022 07:45:50 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Updates Opt-in and Quality rating policy]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-updates-opt-in-and-quality-rating-policy/</link>
                <description><![CDATA[On July 9th WhatsApp will update their opt-in policy and will improve the quality rating. A valuable update which enables you to maintain the high level of service you provide through the favorite channel of your customer.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>92e72b3e5d14f7f58aec64365dbab2f6</guid>
                <pubDate>Fri, 24 Jun 2022 18:31:04 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A Starter Guide to WhatsApp Message Templates & Buttons]]></title>
                <link>https://www.cm.com/en-ae/blog/a-starter-guide-to-whatsapp-message-templates-buttons/</link>
                <description><![CDATA[WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and they can be enriched with interactive buttons. Here’s what you need to know about this platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7ca788526d4b1f1d4e8fc2f64b39ca58</guid>
                <pubDate>Fri, 24 Jun 2022 18:28:05 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Whatsapp Sandbox: 3 Easy Ways to Start Testing and Developing Right Away!]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-sandbox-3-easy-ways-to-start-testing-and-developing-right-away/</link>
                <description><![CDATA[Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0a05aece7f76ad59b1a99416fc738a5c</guid>
                <pubDate>Fri, 24 Jun 2022 16:41:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to receive an Opt-in from your customers for WhatsApp Business]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-opt-in-for-whatsapp-business/</link>
                <description><![CDATA[If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out just how to get a valid WhatsApp Business solution opt-in here.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8bd63a71dd0638d8a4574a96db908222</guid>
                <pubDate>Fri, 24 Jun 2022 14:30:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Strategy of Customer Service Channels for eCommerce]]></title>
                <link>https://www.cm.com/en-ae/blog/ecommerce-channel-strategy/</link>
                <description><![CDATA[The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. 

You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. 

Think — immersive, personalized experiences that grab shoppers' attention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a4014d66b9ed6c2a49afb3b290025961</guid>
                <pubDate>Mon, 20 Jun 2022 07:15:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Get More Leads With SMS and Email Marketing]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-get-more-leads-with-sms-and-email-marketing/</link>
                <description><![CDATA[If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyze the results. But how do you improve that message for better results the next time you send out your SMS or Email?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d3e48f9601368c1dd0266a4c198af1ed</guid>
                <pubDate>Mon, 20 Jun 2022 05:27:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The rising future of CPaaS in the Middle East]]></title>
                <link>https://www.cm.com/en-ae/blog/the-rising-future-of-cpaas-in-the-middle-east/</link>
                <description><![CDATA[CPaaS stands for Communication Platform as a Service. It is a cloud-based delivery platform for all communication channels including SMS, Voice, Email, Chat apps and more. Businesses use CPaaS for real-time communication with clients. As the world is more digitalized than ever, the future of CPaaS is rising. Companies such as Uber, AirBnB, Facebook and Netflix all use CPaaS, with their online interfaces, smartphone applications, SMS verifications, chatbots and many more.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>21f2c0c65f991b18ffcc47832f7dd0c7</guid>
                <pubDate>Thu, 09 Jun 2022 07:41:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com selected as Euronext Tech Leader]]></title>
                <link>https://www.cm.com/en-ae/press/euronext-tech-leaders/</link>
                <description><![CDATA[CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, has been selected to participate in Euronext Tech Leaders.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4706a98ef156f03259293bf32faa1c5b</guid>
                <pubDate>Tue, 07 Jun 2022 03:34:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Named ‘Leading Challenger’ in Mobile Voice by Juniper Research]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-named-leading-challenger-in-mobile-voice-by-juniper-research/</link>
                <description><![CDATA[New report, Mobile Voice Strategies: Future Monetisation Opportunities & Market Forecasts 2022-2026, places CM.com amongst top ten global market leaders.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8b43ea668e28cb459f44c2020873cd00</guid>
                <pubDate>Thu, 19 May 2022 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Importance of Seamless Operations for Customer Engagement]]></title>
                <link>https://www.cm.com/en-ae/blog/the-importance-of-seamless-operations-for-customer-engagement/</link>
                <description><![CDATA[I'm sure you are aware of how important it is to create a great customer experience. Therefore, you have already invested in solutions that will enhance the customer journey! But do these solutions have the anticipated effect? Are you able to make your customers happy?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f952551e25e64d9dd96260dbf2335e39</guid>
                <pubDate>Thu, 14 Apr 2022 09:39:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Easily Digitize Insurance With Smart Solutions]]></title>
                <link>https://www.cm.com/en-ae/blog/digitize-insurance/</link>
                <description><![CDATA[Consumers are not yet used to handling insurance matters online and mobile, yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not yet responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With CM.com's intelligent solutions, insurers can easily and quickly take steps towards digitalization. In this blog, you can read which steps.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d1fd6b664d07c239e7b254ca56e1d11e</guid>
                <pubDate>Wed, 06 Apr 2022 11:28:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Unify Customer Data (And How a Customer Data Platform Can Help)]]></title>
                <link>https://www.cm.com/en-ae/blog/why-unify-customer-data/</link>
                <description><![CDATA[Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>22f551972c07aa60f410ec338dd4adff</guid>
                <pubDate>Wed, 06 Apr 2022 07:08:44 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 Benefits of Using Multi-Factor Authentication]]></title>
                <link>https://www.cm.com/en-ae/blog/benefits-of-using-multi-factor-authentication/</link>
                <description><![CDATA[Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bb8225da7c6c228a6335c811154fb7cc</guid>
                <pubDate>Wed, 06 Apr 2022 07:04:08 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How The Customer Relationship Will Define Your Business Model]]></title>
                <link>https://www.cm.com/en-ae/blog/customer-relationship-defines-business-model/</link>
                <description><![CDATA[New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards.
Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>21e2be898d29a1014c3115cd52791174</guid>
                <pubDate>Wed, 06 Apr 2022 06:59:23 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Avoid Losing One Third of Your Customers in One Day]]></title>
                <link>https://www.cm.com/en-ae/blog/avoid-losing-one-third-of-your-customers-in-one-day/</link>
                <description><![CDATA[According to PwC's Future of Customer Experience report, 32% of customers will leave a brand after just one bad experience. Even when they love your brand, 59% will walk away after two bad experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e5ef28f8ed55c2316bce7356f888bade</guid>
                <pubDate>Wed, 06 Apr 2022 06:52:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Do you mean Customer Experience, Customer Service or Customer Care?]]></title>
                <link>https://www.cm.com/en-ae/blog/do-you-mean-customer-experience-customer-service-or-customer-care/</link>
                <description><![CDATA[The words in the title are used a lot lately. And not because they can be called buzzwords, but because companies need to invest into building a strong customer experience if they want to keep up with their competitors. Talking about customer experience, you should not forget about customer service and care. In this blog, we are going to clarify the differences between these terms.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>19f28ae78b5c8114d16d7ea262017386</guid>
                <pubDate>Wed, 06 Apr 2022 06:47:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030]]></title>
                <link>https://www.cm.com/en-ae/blog/top-5-skills-marketing-sales/</link>
                <description><![CDATA[Do you ever feel like the world just keeps moving faster and faster? You’re not alone. Since the 1980s, computer technologies have been speeding up the way people work and live. And as if things weren’t moving fast enough, the COVID-19 pandemic came along and pushed everything into warp speed.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ad2926a572afe9fabbd3428f205cb03e</guid>
                <pubDate>Wed, 06 Apr 2022 06:35:26 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Prepare For Hyper-Personalization]]></title>
                <link>https://www.cm.com/en-ae/blog/prepare-hyper-personalization/</link>
                <description><![CDATA[Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7794b4524b3fee3b1b3d142d723bcc81</guid>
                <pubDate>Thu, 24 Mar 2022 09:30:04 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Enhance Live Experiences With Technology in the Leisure & Travel Industry]]></title>
                <link>https://www.cm.com/en-ae/blog/enhance-live-experiences-leisure-travel/</link>
                <description><![CDATA[Leisure and travel is an industry like no other. As a business that revolves around live experiences, we know that – unlike other sectors – the experiences you create aren't focused on adding value to an existing product; they're the product itself. So maybe you need a solution that understands this and can help you better engage with your customers as no other sectors do? This can be achieved easily and quickly through digitalization. Read on to find out how.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>658218ff48a0a0660b0f82de90fef699</guid>
                <pubDate>Thu, 24 Mar 2022 05:52:43 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 types of chatbots to optimise your customer service]]></title>
                <link>https://www.cm.com/en-ae/blog/types-of-chatbots/</link>
                <description><![CDATA[Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about four types of chatbots and provide your customers with a unique automated experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>624fc1b7687fc42245489ffe1eeae502</guid>
                <pubDate>Thu, 24 Mar 2022 05:48:57 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to make the most of key retail sales periods]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-make-the-most-of-key-retail-sales-periods/</link>
                <description><![CDATA[The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Majd Al Jayyousi]]></author>
                <guid>97be0b52fad7e8edbce7ce8fce4c3cbf</guid>
                <pubDate>Thu, 17 Mar 2022 14:21:01 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com completes acquisition of Building Blocks]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-completes-acquisition-of-building-blocks/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, has completed the acquisition of
Consumer AI technology company Building Blocks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1873111d9e41caa2c34bd08f67643876</guid>
                <pubDate>Tue, 15 Mar 2022 04:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Power of a Relational Approach for the Retail & Ecommerce Industry]]></title>
                <link>https://www.cm.com/en-ae/blog/relational-approach-for-retail-ecommerce/</link>
                <description><![CDATA[Every ambitious brand knows that delivering a great customer experience is key to long-term success, and driving more profits. In fact, a survey from Qualtrics revealed that 94% of respondents will buy more after a very good customer experience. However, not every business knows how to develop and deliver the approach that will help achieve its goals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>61b85ff7fbb5194617b285533e38765a</guid>
                <pubDate>Tue, 01 Mar 2022 09:50:55 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[A/B-testing emails: 3 good reasons to start now]]></title>
                <link>https://www.cm.com/en-ae/blog/a-b-testing-emails/</link>
                <description><![CDATA[When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through.  However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>efc463616bbf9f3d05e908f1160b9d3c</guid>
                <pubDate>Mon, 14 Feb 2022 10:15:11 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Multi-channel vs. Omni-channel. What’s the difference?]]></title>
                <link>https://www.cm.com/en-ae/blog/mult-channel-or-omni-channel-differences/</link>
                <description><![CDATA[Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5479d0e285e411441c03dbd6f7321173</guid>
                <pubDate>Mon, 14 Feb 2022 10:02:40 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Chatbot Use Cases to Revolutionize Retail and Ecommerce]]></title>
                <link>https://www.cm.com/en-ae/blog/six-ways-chatbots-can-revolutionize-retail-ecommerce/</link>
                <description><![CDATA[In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>fa13355ad7c99292e89a07143ade9f0d</guid>
                <pubDate>Tue, 08 Feb 2022 13:26:14 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Awarded Platinum for Best CCaaS Solution and Best Conversational Commerce Solution in Future Digital Awards of Juniper Research]]></title>
                <link>https://www.cm.com/en-ae/press/best-ccaas-solution-and-best-conversational-commerce-solution-juniper-research/</link>
                <description><![CDATA[With the Future Digital Awards for Telco Innovation, Juniper Research recognizes the most innovative and impactful telecommunication solutions. Two of our software solutions have been awarded Platinum: Mobile Service Cloud for Best CCaaS Solution, and Mobile Marketing Cloud for Best Conversational Commerce Solution.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8159a89b42953b29c6dea9c22b4519b6</guid>
                <pubDate>Tue, 01 Feb 2022 03:15:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Electronic Signature Vs. Digital Signature: How Are They Different?]]></title>
                <link>https://www.cm.com/en-ae/blog/electronic-signature-vs-digital-signature/</link>
                <description><![CDATA[Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f3f0e08fb6c1863266a84293593dea49</guid>
                <pubDate>Thu, 27 Jan 2022 12:36:49 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Measurable Success: 8 Customer Service KPIs That Matter To Your Business]]></title>
                <link>https://www.cm.com/en-ae/blog/customer-service-kpis/</link>
                <description><![CDATA[Making customers happy should be the main goal of the customer service department. We know, customer centricity is nothing new. But do you really put the customer first? To improve your customer service performance, you’ll need to transform data into action. We’ll share 8 KPIs to start using your data and improve your customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>5df0369711bb8f996a3aa47ad9fdcd7c</guid>
                <pubDate>Thu, 27 Jan 2022 11:19:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 Tips to Improve Your eCommerce Customer Experience]]></title>
                <link>https://www.cm.com/en-ae/blog/improve-ecommerce-customer-service-experience/</link>
                <description><![CDATA[Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 7 ways to improve your customer service experience and retain more buyers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f6d1d85db27150655d50da367eed522a</guid>
                <pubDate>Thu, 27 Jan 2022 10:16:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Ways to Show More Empathy in Service Conversations]]></title>
                <link>https://www.cm.com/en-ae/blog/six-ways-to-show-more-empathy-in-service-conversations/</link>
                <description><![CDATA[Customer Service has always been about (not surprisingly) the customer. Are tech, big data, AI, and automation changing this? No! It will always be about the customer. Even when you're automating a lot, you cannot forget the human touch. For customer service agents, empathy is one of the most important skills. We give you six tips to help your team have more empathic service conversations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>16ab1736b9feba1a1895c003396eeba6</guid>
                <pubDate>Tue, 25 Jan 2022 05:56:47 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Is Omnichannel Marketing Important for Retail & eCommerce?]]></title>
                <link>https://www.cm.com/en-ae/blog/why-is-omnichannel-marketing-important-for-retail-ecommerce/</link>
                <description><![CDATA[Your customers are already used to an omnichannel experience as each of them have their own favourite messaging channels. But is your eCommerce business flexible enough to reach the customers on their preferred channels? Having a strong omnichannel strategy is crucial for any eCommerce and retail brand. Read on to know more about the most essential conversational channels for your business and understand how you can deliver a consistent experience across every channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a4c6464df5c770dc436257d42f9eeb9e</guid>
                <pubDate>Tue, 25 Jan 2022 05:46:36 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper Research Recognized CM.com as “Established Leader” in Three Categories: Conversational Commerce, CPaaS Vendors and Messaging Platforms.]]></title>
                <link>https://www.cm.com/en-ae/press/juniper-research-recognized-cmcom-as-established-leader-in-three-fields-in-the-conversational-commerce-market-as-a-cpaas-vendor-and-as-a-messaging-platform/</link>
                <description><![CDATA[Breda – CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, is ranked by Juniper Research as “Established Leader" in Conversational Commerce, as a CPaaS vendor and as a Messaging Platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9f5ad765c00cab7ae68bcd8e8e67ce00</guid>
                <pubDate>Wed, 22 Dec 2021 08:48:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is WhatsApp Business? Top benefits of the most popular messaging app]]></title>
                <link>https://www.cm.com/en-ae/blog/what-is-whatsapp-business/</link>
                <description><![CDATA[Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>95fb31fbab001444145e2ed9883cbba0</guid>
                <pubDate>Tue, 21 Dec 2021 12:32:31 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Use Cases of a WhatsApp Bot]]></title>
                <link>https://www.cm.com/en-ae/blog/5-use-cases-of-a-whatsapp-bot/</link>
                <description><![CDATA[With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. 

Here’s a look at five use cases for the WhatsApp bot.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c3fb0927408eade1229ff12803c95057</guid>
                <pubDate>Tue, 21 Dec 2021 11:46:14 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Easily Create an Electronic Signature in 5 Steps With Sign]]></title>
                <link>https://www.cm.com/en-ae/blog/how-to-create-an-electronic-signature/</link>
                <description><![CDATA[Research suggests that many individuals continue to believe that creating an e-signature is a complicated process. This means that many of them stick with the status quo - using traditional “wet” signatures even though they are associated with higher costs, lower productivity levels, and a more harmful impact on the environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ca8d612f13859993b646065d50c47940</guid>
                <pubDate>Sun, 19 Dec 2021 13:32:49 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Integrated Customer Service and what are its benefits?]]></title>
                <link>https://www.cm.com/en-ae/blog/integrated-customer-service-benefits/</link>
                <description><![CDATA[Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>494cc0b2ab191a808107a2e668b15811</guid>
                <pubDate>Sun, 19 Dec 2021 13:17:18 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Apple’s iOS 15 Update Will Change Email Marketing]]></title>
                <link>https://www.cm.com/en-ae/blog/how-apples-ios-15-update-will-change-email-marketing/</link>
                <description><![CDATA[Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>4ed2b520158b7c5e65a7fd705201ee74</guid>
                <pubDate>Thu, 16 Dec 2021 07:54:59 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires Appmiral to Expand the Customer Experience With Festival & Event Apps]]></title>
                <link>https://www.cm.com/en-ae/blog/cmcom-acquires-appmiral/</link>
                <description><![CDATA[We’re delighted to announce that, at the beginning of November, CM.com acquired mobile festival & event app platform company, Appmiral. By joining forces, Appmiral and CM.com can fortify a common goal: to take visitors’ experiences to the next level through cutting-edge mobile and ticketing technologies.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>45e554c62952045291faade905509f7a</guid>
                <pubDate>Thu, 18 Nov 2021 12:38:56 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbot vs. Live Chat: which is right for you?]]></title>
                <link>https://www.cm.com/en-ae/blog/chatbot-vs-live-chat/</link>
                <description><![CDATA[Chat is quickly becoming many customers’ favorite way to communicate with brands. From getting their problems solved quickly to finding out more information about a company’s products or services, chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>6fd25c3bd4fb4023e084b9aa8fff43a5</guid>
                <pubDate>Sun, 31 Oct 2021 11:33:19 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Reach out to customers via WhatsApp Business with Message Templates]]></title>
                <link>https://www.cm.com/en-ae/blog/reach-out-to-customers-via-whatsapp-business-with-message-templates/</link>
                <description><![CDATA[There are several ways to use the WhatsApp Business solution in communication with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7fa7a9b76908b5c84b612e9288a2081d</guid>
                <pubDate>Mon, 25 Oct 2021 09:31:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business API - What is a Customer Care Window?]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-business-api-what-is-a-customer-care-window/</link>
                <description><![CDATA[With the WhatsApp Business solution, there are two ways to chat with your customer. Once a customer opts-in to receiving messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1e945139d0bbee78e9dd68ecc4691f30</guid>
                <pubDate>Mon, 25 Oct 2021 05:30:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com showcase Conversational AI Cloud’s at AI Everything in Dubai]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-showcase-conversational-ai-clouds-build-your-own-code-free-chatbot-at-ai-everything/</link>
                <description><![CDATA[The AI leaders are attending AI Everything to help regional businesses easily create and automate intelligent, personalized conversations and improve customer engagement.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>709f9fb5a0baa8a074e6e88dcc57bb6d</guid>
                <pubDate>Sun, 17 Oct 2021 12:58:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to make flexibility the key to every successful marketing strategy]]></title>
                <link>https://www.cm.com/en-ae/blog/flexible-marketing-strategy/</link>
                <description><![CDATA[It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>0e0829f84484e2fd3b301a63469fee6e</guid>
                <pubDate>Mon, 27 Sep 2021 05:22:02 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get Started with Interactive WhatsApp Messages]]></title>
                <link>https://www.cm.com/en-ae/blog/get-started-with-interactive-whatsapp-messages/</link>
                <description><![CDATA[Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c012881359ac29b2b4e865ea32d8c60b</guid>
                <pubDate>Sun, 15 Aug 2021 07:23:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Opt-In Policies for Text Messaging: How to Stay Compliant With SMS]]></title>
                <link>https://www.cm.com/en-ae/blog/opt-in-text-messaging/</link>
                <description><![CDATA[Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>68c6ab2af5cfe5df7fc36c58c111e1db</guid>
                <pubDate>Wed, 11 Aug 2021 08:45:13 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Weighing Up the Benefits of Wet and Dry Signatures]]></title>
                <link>https://www.cm.com/en-ae/blog/wet-dry-signatures/</link>
                <description><![CDATA[Businesses are increasingly adopting dry or electronic signatures in order to streamline the contract process, reduce their environmental footprint, and lower costs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4835ba48ffc713085e67f8724866d225</guid>
                <pubDate>Wed, 04 Aug 2021 09:13:18 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp for Business: The New Way to Engage with Your Customers]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-for-business-the-new-way-to-engage-with-your-customers/</link>
                <description><![CDATA[The popularity of WhatsApp as a mobile messaging app is steadily growing and with good reason. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise that Facebook (the developers behind WhatsApp) expanded their platform to include a business application: WhatsApp Business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e514bacbf9cef538b3f127564880ae04</guid>
                <pubDate>Sun, 25 Jul 2021 11:58:49 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Hot Topics in Hospitality]]></title>
                <link>https://www.cm.com/en-ae/blog/8-hot-topics-in-hospitality/</link>
                <description><![CDATA[The hospitality industry is different from other industries, because the customer experience is thé product. Success is achieved by consistently delivering an excellent customer experience.

This is challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital- and physical service are intertwined, with fast and intelligent (self) service at its core. 

In this blog, we share the 8 hottest topics in the hospitality industry. Some of them are accelerated due to COVID-19, but they're all just as relevant.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>bc498509b7b8872bc83558b071b561b7</guid>
                <pubDate>Sun, 25 Jul 2021 10:06:59 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 Benefits of Switching to Electronic Signature Software]]></title>
                <link>https://www.cm.com/en-ae/blog/benefits-of-electronic-signature-software/</link>
                <description><![CDATA[Has your business made the shift to using esignatures yet? If you’re curious about the benefits of electronic signatures for your business, you’ve come to the right place. In this blog, we’ll share the benefits of esignatures — plus everything you need to know about CM.com’s electronic signature product.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2af3fa365f4cf6d34567543cb467787f</guid>
                <pubDate>Sun, 25 Jul 2021 08:01:38 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Recognized as a Major Player in the 2021 IDC MarketScape for the Worldwide Communication Platform as a Service (CPaaS) Market]]></title>
                <link>https://www.cm.com/en-ae/press/recognized-major-cpaas-player-idc/</link>
                <description><![CDATA[Breda, 22-07-2021 – CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, has been positioned as a Major Player in the 2021 IDC MarketScape for Worldwide Communication Platform as a Service Vendor Assessment.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>46906e0cd34e03799c393fac96bb46f8</guid>
                <pubDate>Wed, 21 Jul 2021 11:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Tips to Optimize Your Mobile Marketing]]></title>
                <link>https://www.cm.com/en-ae/blog/5-tips-to-optimize-your-mobile-marketing/</link>
                <description><![CDATA[Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e7afef6666503b64ce0b6bd3602663f4</guid>
                <pubDate>Thu, 15 Jul 2021 15:12:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business: More Types of Proactive Messages Now Available]]></title>
                <link>https://www.cm.com/en-ae/blog/whatsapp-proactive-messages-now-available/</link>
                <description><![CDATA[Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c2c6767ed23711a93a1e481509db42a8</guid>
                <pubDate>Thu, 15 Jul 2021 14:19:57 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CRM, CDP and DMP Platforms: How Are They Different?]]></title>
                <link>https://www.cm.com/en-ae/blog/crm-cdp-dmp/</link>
                <description><![CDATA[Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>30b4453ce46c8308370f80e511c53bd3</guid>
                <pubDate>Thu, 15 Jul 2021 13:55:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why is mobile marketing important?]]></title>
                <link>https://www.cm.com/en-ae/blog/why-is-mobile-marketing-important/</link>
                <description><![CDATA[Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed. ]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>995e36d548911866b7fb6945047266d5</guid>
                <pubDate>Thu, 15 Jul 2021 12:12:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why 2022 Is the Year to Start With a Chatbot]]></title>
                <link>https://www.cm.com/en-ae/blog/why-start-with-a-chatbot/</link>
                <description><![CDATA[While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>381f4aa8f642ac4de54f841c2ed4f61e</guid>
                <pubDate>Thu, 15 Jul 2021 12:01:45 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Instagram for Businesses: Connect, Engage and Support Your Customers on Instagram Via API]]></title>
                <link>https://www.cm.com/en-ae/blog/instagram-for-businesses/</link>
                <description><![CDATA[With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4830a0c2496faa7b85e0267549c702c6</guid>
                <pubDate>Thu, 15 Jul 2021 11:23:34 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Awarded by Frost & Sullivan for Delivering Next-level Conversational Experiences]]></title>
                <link>https://www.cm.com/en-ae/press/awarded-by-frost-sullivan/</link>
                <description><![CDATA[By combining rule-based and AI technologies, Conversational AI Cloud provides highly effective services that enrich both the user and employee experience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>f8c5d465ec2d9f190aae1c24353afa7d</guid>
                <pubDate>Tue, 13 Jul 2021 05:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Tips to Build the Best Chatbot]]></title>
                <link>https://www.cm.com/en-ae/blog/5-tips-chatbot/</link>
                <description><![CDATA[A growing number of companies are discovering the benefits of chatbots. Unfortunately, there are also a number of pitfalls, which may prevent your chatbot from providing the most optimal experience. With the tips in this article, you'll create a successful chatbot.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e9543c3b3047a303d993d839275532f5</guid>
                <pubDate>Mon, 12 Jul 2021 10:45:34 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Beyond the Hype: Use Voicebots for Your Service]]></title>
                <link>https://www.cm.com/en-ae/blog/voicebots-for-customer-service/</link>
                <description><![CDATA[Are voicebots the future of customer service? Many believe so. At the very least, you should consider it. We believe in an omnichannel future of customer service. Make sure you are reachable; on the channel your customer prefers. In this article, we'll show you why a voicebot can also improve your customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>6287f5e20c9b011d503cb8e458aa4cf8</guid>
                <pubDate>Sun, 04 Jul 2021 10:14:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Introduces Instagram Messaging for Businesses]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-introduces-instagram-messaging-for-businesses/</link>
                <description><![CDATA[Breda 25 June 2021— CM.com now offers Instagram Messaging. This allows companies to engage at scale with their consumers on Instagram Messaging, one of the most popular social networking services among consumers worldwide. Every month, already 150 million people have conversations with businesses on Instagram. CM.com is one of the few selected partners to offer Instagram Messaging for Businesses.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cc97f202b2a2ec5ef8b4148d3f55e203</guid>
                <pubDate>Fri, 25 Jun 2021 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires E-Commerce Customer Service Provider RobinHQ.com]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-acquires-e-commerce-customer-service-provider-robinhqcom/</link>
                <description><![CDATA[CM.com, a global conversational commerce provider, has reached agreement to acquire e-commerce customer service provider RobinHQ.com. The customer contact software of RobinHQ.com is a new addition to our suite of mobile first conversational commerce solutions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>15966cc39ac3fc236e98f8a508e983ad</guid>
                <pubDate>Tue, 13 Oct 2020 08:55:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com becomes primary sponsor of Dutch Circuit Zandvoort and starts digital transformation]]></title>
                <link>https://www.cm.com/en-ae/press/circuit-zandvoort-becomes-cmcom-circuit-zandvoort/</link>
                <description><![CDATA[Zandvoort, 26 August 2020 - CM.com commits itself as primary sponsor of Circuit Zandvoort. The partnership stems from the successful cooperation that CM.com started with the Formula 1 Heineken Dutch Grand Prix. Both partners of Dutch heritage share a similar vision for the future of sports and leisure events where the need for innovation has become more relevant than ever before. The tools of CM.com result, for all ticketholders of Circuit Zandvoort, in an even better experience and are used simultaneously to guide the event visitor in the best way possible before, during and after the event. Moreover, the tools of CM.com offer better protection against various safety risks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cfd898893cee060322392f585914de86</guid>
                <pubDate>Wed, 26 Aug 2020 17:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Expands Its Offering With the Introduction of Apple Messages for Business]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-expands-its-offering-with-the-introduction-of-apple-business-chat/</link>
                <description><![CDATA[Clients of CM.com are now able to use Apple Messages for Business, a new way for customers to communicate directly with companies using the Messages app on iPhone, iPad, Mac and Apple Watch. CM.com is a Conversational Commerce platform that connects enterprises and brands to the mobile phones of billions of consumers globally. The company provides mobile messaging channels combined with a Customer Data Platform and other platform features.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a1abf1fb241d7dc751e6fbd640b4774a</guid>
                <pubDate>Mon, 28 Oct 2019 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Brings Conversational Commerce to the Middle East]]></title>
                <link>https://www.cm.com/en-ae/press/cmcom-opens-office-in-dubai/</link>
                <description><![CDATA[Dubai is the 10th office in the CM.com network and the second in the MEA Region - the first being opened in South Africa. The Dubai office will be managed by Wael Ali Maksoud, Regional Director MEA at CM.com. CM.com’s Dubai office is opening with two staff members and has plans to double in the upcoming months. The new office will service CM.com’s clients in Saudi Arabia, Lebanon, UAE, Egypt, and the rest of the region.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>863a62f8b7b1348df29cc36fbf0fb2b6</guid>
                <pubDate>Mon, 03 Jun 2019 07:00:00 +0200</pubDate>
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