Articles from Emma Brash

Jun 05, 2023 • Customer Experience

How to get more return from your existing customer base

According to research, selling to an existing customer is at least five times less expensive than acquiring a new customer. And, according to eCommerce platform BigCommerce, the top 10% of your current customers spend three times more than the rest of your customers combined. Yet, many retail and eCommerce businesses still prioritise acquisition over retention.

May 01, 2023 • Customer Experience

Hyper-personalisation made simple: scalable, self-learning and fully automated

Retail and eCommerce businesses are adopting hyper-personalisation at an increasing rate. And they have good reason to do so. Hyper-personalisation moves the consumer towards actual 1-2-1 experiences. Experiences that increase engagement and, ultimately, purchases. But how can your business implement true hyper-personalisation? Given the potential of artificial intelligence (AI), getting started is simpler than you would imagine.

Apr 05, 2023 • Chatbots

It's wise to optimise: How housing associations can benefit from real-time chatbot feedback

As housing associations (and their customers) become more familiar with chatbots, their value only increases. However, making sure you’re consistently optimising your chatbot to deal effectively with customers is a long-term commitment but one that needn’t eat valuable time if you know what you need to prioritise.

Mar 27, 2023 • Messaging

Simplifying customer comms for housing associations

We pinpoint the challenges facing housing associations and show how automation can provide solutions.

Feb 06, 2023 • Chatbots

How technology can help air travel build back better

The travel industry has endured a challenging few years through the COVID pandemic and, most recently, during the well-documented travel chaos of summer 2022. Post-pandemic, the industry has struggled to right itself, with the summer’s turmoil starkly illustrating the issues facing the industry after significant recent disruption.

Jan 25, 2023 • Chatbots

How chatbots can empower housing associations to deliver exceptional customer experiences

Keeping your promises to customers is important. We look at how automation can impact the entire customer journey for housing associations and their customers.

Nov 21, 2022 • Customer Data Platform

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.

Sep 26, 2022 • Marketing

Pages: how we supercharge SMS

Build visually engaging marketing campaigns from a simple text message.

Jun 09, 2022 • Ticketing

8 ways that centralising data can transform live music

Live music is more competitive than ever. Here’s why you need data more than ever.

Apr 28, 2022 • Ticketing

The new normal: customer expectations for zoos and attractions

Hit heavily by COVID-related lockdowns and restrictions, zoos and attractions will be keen to make 2022 the year they bounce back. Consumers have changed, however, and their expectations– in some quarters at least – are very different to those of two years ago. So what’s driving industry change and what can the industry do about it? We’ve rounded up some of the key talking points that will affect how zoos, theme parks and other attractions will need to market themselves for future success.

Apr 07, 2022 • Ticketing

How to enhance the customer experience at festivals

With the right technology, you can create a seamless event experience that’ll keep your customers coming back for more.

Feb 10, 2022 • Ticketing

Creating fans at every stage of the customer journey

Building anticipation and making the most of commercial opportunities is key to maximising revenue for your sports event.

Jan 20, 2022 • Mobile Marketing Cloud

Understanding omnichannel marketing

With so many channels available to consumers, the idea of catering for each one is the kind of challenge that keeps marketers awake at night. It needn’t be a nightmare, though. Delivering a unified experience across all channels is the basis of omnichannel marketing.

Sep 16, 2021 • Chatbots

Mobile marketing: the real estate revolution

Multiple lockdowns have forced the real estate industry to change its approach to marketing, selling and renting property, but how do you navigate property’s new normal?