Back to blog
Mobile Marketing Cloud

How to optimise your mobile marketing in Retail and eCommerce

Working in retail and eCommerce as a marketer means access to a lot of data about your customers such as where they are from, birthdays, what they are interested in, and what they bought (online or offline). Moreover, your customers know exactly what they want, they expect a shopping experience that is seamless. Not only when it comes to when or how they shop, but today’s customer also expects to have a choice in how they communicate with brands, and how they prefer to be communicated to.

Mobile Marketing Cloud to meet the needs of your customers

As it evolves, digital retailing is quickly morphing into omnichannel retailing.

What is Omnichannel retailing?

Omnichannel retailing enables retail and eCommerce businesses to interact with customers through countless channels—websites, physical stores, direct mail and catalogs, call centers, social media, mobile devices, and more.

Today, customers expect relevant content in relation to what they’re doing anytime, anywhere and in the format and on the device of their choosing. They prefer mobile as their primary communication channel.

To meet these evolving needs, introduces the Mobile Marketing Cloud (MMC).

The MMC is an omnichannel marketing automation tool focused on mobile and built for both B2C and B2B marketers. It collects all your customer interactions and data into 360° unified profiles, no matter where the data comes from. Having a 360° view of your customers, ensures that you can seamlessly build segments and workflows for hyper personalized marketing campaigns and remarketing ads whilst being compliant.

Empower your marketing strategy

Marketers working in retail are aware of the importance of communication channels. They share content via social media, websites, apps and other messaging channels to inform their customers. However, effective marketing is all about delivering personalised and relevant communication via the right channel at the right time.

Having access to all of this valuable customer data gives you the opportunity to deliver relevant and personalised content via the right channel, for example, the release of a new style by their favourite brand of shoes. To take hyper-personalised marketing to the next level,’s Customer Data Platform, which is part of the MMC, is a good place to start.

Some customers prefer shopping online to in-store, but similarly, when it comes to communication – some shoppers prefer voice calls over messaging. By using the right communication channels, brands improve their customer experience by keeping their customers in the loop throughout the customer journey.

The MMC enables customer communication to happen where customers want them to happen, without the need for building complex infrastructure or interfaces. The platform, combined with the MMC allows retailers to add communication capabilities such as SMS, Voice, Email, and mobile Messaging Channels to their existing applications.

Based on their recent interactions and interests, automated and personalised messaging campaigns can be sent - the possibilities are endless with the right amount of data. By offering an experience that is seamless and personalised, your brand will continue to see customer retention and loyalty grow.

3 tips to turn casual shoppers into loyal customers

  • More traffic online and in-store

Shoppers are everywhere, but how do you get their attention? Make sure that you reach your target audience via the marketing channel they prefer. Don’t just think of E-mail, add SMS, Voice and Messaging Channels to your marketing mix of automated campaigns and watch your visitors and conversion rates grow.

  • Exceed expectations

Your loyal customers are priceless. They generate the most sales and will actually promote your brand to friends and family via word of mouth. Let’s ensure they are kept happy at all times by staying in touch before, during and after purchase. Use SMS as a service to thank your customers or give them real time order status updates via WhatsApp. Continue to engage them with relevant offers and personalised marketing campaigns.

  • Prevent abandoned shopping carts

74% of shoppers fill up their shopping cart, but eventually abandon your website before check out. Prevent this from happening by optimising the check out funnel as much as possible - from local and worldwide payment options to easy account login.

marketing retail ecommerce

Discover more with the eCommerce Customer Service Checklist

Download guide

Discover more with the eCommerce Customer Service Checklist

Download guide
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Is this region a better fit for you?

Apple Messages for Business
Scan & chat
Scan the code with your mobile phone to start chatting or use WhatsApp Web